FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Senior Director, Flavors Creative Strategy – IMX
The Coca-Cola Company. Set and lead the LATAM end-to-end experience vision for the Flavors portfolio .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing and brand leadership, with a strong focus on developing end-to-end experience strategies that leverage consumer insights and cultural relevance. Proven ability to drive digital fluency and innovation while collaborating with cross-functional teams and agencies to deliver impactful marketing initiatives.
Highest-signal resume keywords
Integrated Marketing StrategyConsumer Insights AnalysisCreative Direction LeadershipData-Driven Decision MakingCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Experience DesignBrand LeadershipCreative StrategyMedia PlanningDigital MarketingCampaign DevelopmentData InterpretationCultural Trend AnalysisShopper MarketingCommerce Impact
Soft Skills
Exceptional CommunicationStorytelling CapabilitiesInfluencing Senior StakeholdersCollaborationCreative Brief Development
Certifications & Qualifications
Bachelor’s DegreeAdvanced Degree Preferred
Industry Keywords
CPGBeverage IndustryConsumer MarketingDigital EcosystemsCreative AgenciesMarketing InitiativesCultural RelevanceEntertainment DynamicsIntegrated ExecutionExperience Platforms
About the role
Key responsibilities & impact- Set and lead the LATAM end-to-end experience vision for the Flavors portfolio
- Architect integrated experience strategies grounded in consumer insights and cultural relevance
- Translate business objectives into experience platforms and marketing strategies driving brand equity and commercial growth
- Shape creative direction across campaigns, digital engagements, experiential activations, and commerce moments
- Partner with Design, Media, Digital, and Shopper Engagement teams on cohesive creative frameworks and integrated execution
- Guide agencies and cross-functional teams toward creative excellence and alignment with global brand principles and local nuance
- Integrate media strategies and data-driven learning to optimize experience effectiveness across markets
- Connect insights with strategic choices across digital and physical touchpoints
- Foster collaboration among Operating Unit teams, bottlers, and global partners to scale experience platforms
- Drive digital fluency and innovation across integrated marketing initiatives from concept to execution
- Embed trends, rituals, and entertainment territories within Flavors brand storytelling and experience design
Requirements
What you’ll need- Bachelor’s degree required; advanced degree preferred
- Minimum 12 years of experience in integrated marketing, brand leadership, creative strategy, media, or experience design
- Proven expertise in leading large-scale consumer and shopper marketing initiatives, preferably within CPG; beverage industry experience advantageous
- Demonstrated ability to develop and deliver end-to-end experience strategies combining creativity, data insights, and commerce impact
- Strong familiarity with cultural trends, entertainment dynamics, and evolving digital ecosystems
- Track record of success working with leading creative and media agencies to produce high-impact, scalable work
- Ability to shape creative briefs, evaluate ideas, and sustain quality standards through development and execution
- Skilled in interpreting data and insights to inform creative platforms and optimize integrated marketing approaches
- Experience navigating complex, matrixed organizations and influencing senior stakeholders across functions and geographies
- Exceptional communication and storytelling capabilities
- No relocation provided
Benefits
Comp & perks- Scope to shape the creative and experiential expression of an iconic portfolio across a culturally diverse region
- Collaboration with a network of global and regional leaders driving innovation in brand experience design
- Opportunity to experiment with advanced marketing technologies and platforms to enhance consumer connection
- Resources and partnerships to advance creative excellence and solidify the role of Flavors brands in modern culture and commerce
- Travel of 00% - 25%