Senior Director, Franchise Commercial Execution

The Coca-Cola Company

. Design the future-state operating model for commercial execution excellence .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $198,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in commercial strategy and execution, with a strong focus on aligning decision rights and governance across complex organizations. Proven ability to leverage data and insights for performance management and to lead high-performing teams in achieving commercial excellence.

Highest-signal resume keywords

Commercial Strategy LeadershipRevenue Growth Management (RGM)Stakeholder ManagementData-Driven Decision MakingPeople Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commercial Execution StrategyBusiness Performance ManagementOperating Model DesignPerformance Scorecard DevelopmentStrategic PlanningNegotiation SkillsMarket AnalysisCustomer ManagementTransformation LeadershipCross-Functional Governance

Soft Skills

Executive CommunicationStorytellingPrioritizationTeam DevelopmentInfluencing Skills

Tools & Technologies

PICOSESHMarket Street ChallengeCDE/CoolersPerformance Tracking Systems

Industry Keywords

Beverage IndustryConsumer Packaged GoodsRetailFranchise LeadershipSupply Chain Operations

About the role

Key responsibilities & impact

Design the future-state operating model for commercial execution excellence
Establish one-to-three-year plans, decision rights, governance, roles, routines, escalation paths, and accountability
Lead the commercial agenda across the total beverage portfolio
Translate category, channel, customer, and geographic priorities into bottler plans, execution calendars, field standards, measurement, and corrective action
Integrate PICOS, ESH, MSC, CDE/coolers, space, commercialization, On-Premise, customer programs, Franchise Operations, and performance tracking
Incorporate consumer, shopper, customer, competitive, feasibility, bottler capability, equipment, package, space, supply, and market requirements into plans before deployment
Align bottler senior leadership on priorities, incentives, performance expectations, and execution requirements
Establish common measures, leading indicators, scorecards, and intervention thresholds
Improve PICOS compliance, in-stocks, void reduction, merchandising standards, and execution consistency
Diagnose missed results and direct appropriate interventions and resource reallocations
Lead in-year delivery and recommend acceleration actions with Commercial and Finance leaders
Lead the Commercial Execution tower and coach and develop a high-performing team
Strengthen data, insights, technology, and analytics in planning and decision-making
Lead complex negotiations and influence senior franchise, bottler, customer, and NAOU stakeholders
Balance customer needs, bottler profitability, system revenue, operating income, volume, and long-term system health
Deliver an integrated commercial execution system connecting strategy, bottler adoption, and marketplace results

Requirements

What you’ll need

Bachelor’s degree in business, marketing, finance, economics, or a related field
10 to 12 or more years of progressive experience in commercial strategy, franchise leadership, customer management, Revenue Growth Management, marketing, or a related discipline
Experience leading commercial strategy and execution in a complex, matrixed organization
Experience designing operating models, aligning decision rights, and establishing cross-functional governance and accountability
Experience translating enterprise strategy into connected commercial and field execution plans
Strong understanding of system economics, revenue and profit drivers, customer economics, and business performance management
Experience using data, customer and shopper insights, and competitive intelligence to identify opportunities and diagnose performance gaps
Demonstrated success leading transformation and integrating capabilities across organizational boundaries
Experience influencing senior executives, bottlers, customers, or other business partners
Strong negotiation, stakeholder management, executive communication, and storytelling skills
Proven people leadership experience, including developing teams, setting priorities, and driving accountability
Strong strategic thinking, prioritization, long-term planning, and business-case development capabilities
Preferred: experience in beverage, consumer packaged goods, retail, or bottling industry
Preferred: expertise in commercial execution strategy, RGM, and business performance management
Preferred: knowledge of supply chain operations and their connection to commercial execution
Preferred: experience supporting multiple channels, customers, categories, and geographies
Preferred: experience developing bottler incentives, execution programs, or performance scorecards
Preferred: experience connecting PICOS, ESH, Market Street Challenge, CDE/coolers, space, commercialization, On-Premise, and customer initiatives
Preferred: experience developing equipment investment and redeployment decision models or integrated innovation launch systems
Required to verify identity and eligibility to work in the United States and complete Form I-9 upon hire

Benefits

Comp & perks

Global exposure and access to global networks and emerging business strategies
Robust learning platforms and leadership development programs
Purpose-driven culture focused on sustainable impact across communities
Medical, financial, and/or other benefits
Annual incentive reference value of 50%
Long-term incentive reference value of 20%
Relocation provided
Travel required at 26%–50%