Senior Director, Franchise Strategy – Transformation

The Coca-Cola Company

. Identify next-generation growth and capability opportunities across assigned territories .

Posted 10/30/2026full-timeRemote • Florida • United StatesSenior💰 $174,000 - $204,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading large-scale transformation initiatives, with a strong focus on strategic problem solving, commercial acumen, and the ability to influence stakeholders across franchise systems. Capable of translating insights into actionable plans and driving organizational change while ensuring adoption and value realization.

Highest-signal resume keywords

Transformation LeadershipStrategic Problem SolvingCommercial AcumenInfluence Without AuthorityAdoption And Realization Focus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Transformation InitiativesData-Driven Decision MakingPerformance Gap DiagnosisBusiness Case DevelopmentOperating Model DesignKPI TrackingExecution DisciplineMarket SegmentationCross-Functional LeadershipChange Management

Soft Skills

Stakeholder InfluenceStrategic ThinkingAccountabilityAdaptabilityCollaboration

Industry Keywords

Franchise OperationsCommercial StrategyOrganizational ChangeGovernanceFeedback Loops

About the role

Key responsibilities & impact

Identify next-generation growth and capability opportunities across assigned territories
Diagnose structural performance gaps and define where to play and how to win shifts
Translate insights into a prioritized transformation roadmap
Quantify size of the prize and build fact-based business cases
Design new operating models across route to market redesign, de-averaging and segmentation, and portfolio acceleration
Lead cross-functional transformation initiatives from concept through pilot to scale
Establish governance, milestones, and execution discipline
Remove barriers across KO and bottler organizations
Translate enterprise strategies into actionable plans tailored to local market realities
Ensure initiatives are understood, embedded, and operationalized
Partner with bottler leadership to adapt execution while maintaining strategic integrity
Establish feedback loops to refine enterprise strategies based on in-market learning
Own adoption and realization of transformation initiatives
Define and track adoption and value realization KPIs
Drive corrective action where adoption lags
Institutionalize successful changes into standard ways of working
Act as a strategic transformation partner to bottler leadership
Influence and align stakeholders across bottler teams and KO functions
Drive behavioral and organizational change across the system
Codify successful transformations into scalable playbooks
Enable replication across markets and bottlers
Build system capabilities in segmentation, data-driven decision making, and execution routines
Contribute to a repeatable transformation engine for Coke Florida + Puerto Rico

Requirements

What you’ll need

10–15+ years in franchise operations, commercial strategy, or transformation roles
Proven track record of leading large-scale transformation initiatives
Experience working within or alongside franchise systems
Strategic problem solving
Transformation leadership
Commercial acumen
Influence without authority
Adoption and realization focus
Challenges legacy ways of working
Owns outcomes end-to-end
Balances strategy and execution
Drives speed, focus, and accountability
Acts as a force multiplier across the system
Must verify identity and eligibility to work in the United States
Must complete the required employment eligibility verification form (Form I-9) upon hire

Benefits

Comp & perks

A full range of medical, financial, and/or other benefits, dependent on the position
Annual incentive reference value of 30%
Relocation provided
Opportunities for professional development through exposure to regional and enterprise-level challenges
Scope to lead complex system initiatives and build future growth capabilities
Opportunities to build and enhance system capabilities in a collaborative, growth-oriented environment