Senior Manager, OXXO Account

The Coca-Cola Company

. Implement short- and mid-term strategies across convenience customers to accelerate Coca-Cola portfolio incidence, net sales, and profitability .

Posted 11/5/2026full-timeMonterrey • MexicoSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic customer management and commercial marketing, with a strong focus on joint business planning and category activation. Proficient in budget management and performance evaluation, leveraging insights to drive measurable growth in convenience retail operations.

Highest-signal resume keywords

Strategic Customer ManagementJoint Business PlanningCategory ActivationBudget ManagementPerformance Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer ManagementCommercial MarketingCategory ManagementNegotiationStakeholder CommunicationRetail Data AnalysisConsumer InsightsShopper InsightsPerformance AnalysisInvestment Optimization

Soft Skills

LeadershipCross-Functional CollaborationInfluencing

Tools & Technologies

Digital ToolsAnalytical Tools

Industry Keywords

Convenience Retail OperationsBottler SystemsBrand ActivationPath-To-Purchase MechanicsValue-To-Market Frameworks

About the role

Key responsibilities & impact

Implement short- and mid-term strategies across convenience customers to accelerate Coca-Cola portfolio incidence, net sales, and profitability
Co-create customer business plans with bottlers, prioritizing portfolio mix, brand disciplines, and tailored activation plans
Translate insights into executional playbooks for customers and purchase modes
Develop and deploy customer-relevant category bundles and frameworks
Coordinate activation calendars integrating marketing, brand, and category plans
Partner with bottlers to maintain consistent category vision and value propositions
Lead portfolio execution across customer segments
Analyze performance results and renegotiate plans and investments
Manage annual marketing funds, contractual payments, and trade budgets
Collaborate cross-functionally on campaigns, brand properties, and national marketing initiatives
Provide actionable category growth insights to brand and category teams
Direct customer activation communications to Marketing and share best practices across system markets

Requirements

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Economics, or a related discipline; equivalent professional experience welcomed
Minimum of 3 years of leadership experience in customer management, commercial marketing, or channel development roles
Proven record in strategic customer management across territories and bottler systems with executional focus
Deep knowledge of convenience retail operations, including Oxxo, 7‑Eleven, and similar formats
Skilled in joint business planning (JBP) processes and complex cross-functional collaboration
Solid understanding of category vision, brand activation, and path-to-purchase mechanics within consumer goods
Expertise translating consumer, shopper, and customer insights into measurable-growth business strategies
Strong commercial acumen in budget management, investment optimization, and performance evaluation
High proficiency in negotiation, influencing, and stakeholder communication
Fluency in digital and analytical tools supporting retail data analysis and customer engagement strategies
Beneficial experience working within bottler or franchise environments
Preferred familiarity with category management and value-to-market frameworks
Travel required: 00%–25%
Relocation support is not provided

Benefits

Comp & perks

Opportunity to build impact through shaping Coca-Cola’s growth in Mexico’s retail channel
Collaboration with regional bottlers and internal marketing, commercial, and operations teams
Access to advanced data tools and market analytics
Professional development through exposure to diverse shopper and channel models across Latin America’s beverage industry