Senior Manager, Sales – Specialty Retail

The Coca-Cola Company

. Lead annual and multi-year collaborative business planning with customers and internal teams .

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $116,500 - $145,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading collaborative business planning, developing growth objectives, and managing customer relationships to drive long-term business results. Proficient in analyzing market trends and executing data-driven strategies within consumer packaged goods and foodservice sectors.

Highest-signal resume keywords

Bachelor's Degree In BusinessSales Or Account Management ExperienceNegotiating Sales ProgramsAnalytical Strength In Data-Driven Business CasesUnderstanding Of Retail And Foodservice Distribution Channels

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Business PlanningSales ForecastingFact-Based SellingData AnalysisCustomer Relationship ManagementMarket Trend AnalysisProgram DevelopmentNegotiation SkillsOperational ExcellenceGrowth Strategy Development

Soft Skills

Exceptional Communication SkillsRelationship-Building SkillsAttention To DetailCollaboration SkillsSolution-Oriented Approach

Industry Keywords

Consumer Packaged GoodsFoodserviceRetail EnvironmentsSales ProgramsBusiness ReviewsSupply Chain StrategiesCompetitive IntelligenceRevenue Growth ManagementEntrepreneurial EnvironmentsBottling Partners

About the role

Key responsibilities & impact

Lead annual and multi-year collaborative business planning with customers and internal teams
Develop growth objectives, category programs, and partnership initiatives
Forecast annual sales volume, revenue, and expenses
Guide complex negotiations using fact-based selling, data insights, and business cases
Conduct business reviews with specialty retail partners
Monitor business-plan performance and recommend product or program adjustments
Build relationships with customer executives, outlet managers, distributors, bottling partners, and internal stakeholders
Design direct supply strategies with supply chain, product supply, and foodservice distributor teams
Analyze market trends and communicate competitive intelligence across assigned territories
Collaborate with finance, marketing, revenue growth management, and operations teams
Lead innovation discussions and identify new commercial opportunities
Use sales patterns, store layouts, and traffic insights to recommend tailored business solutions
Serve as the customer relationship management resource for the Southeast Region
Foster collaboration and accountability among bottling and distributor contacts

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, or related field required
Minimum of 3 years of successful sales or account management experience within consumer packaged goods, foodservice, or retail environments
Demonstrated ability to develop and manage customer relationships that deliver long-term business results
Proven experience negotiating and executing sales programs across multiple purchasing tiers and retail models
Analytical strength in building data-driven business cases, interpreting customer feedback, and developing insights into actionable growth strategies
Ability to independently manage multiple priorities while maintaining strong attention to accuracy and detail
Exceptional communication, presentation, and relationship-building skills across internal and external stakeholders
Comfort in fast-paced, entrepreneurial environments with a collaborative and solution-oriented approach
Understanding of retail and foodservice distribution channels strongly preferred
Demonstrated leadership abilities and a commitment to driving operational excellence across all aspects of sales engagement
Must be currently authorized to work full-time in the United States
Must not require employer sponsorship to continue working legally in the United States

Benefits

Comp & perks

Medical, financial, and/or other benefits
Tools, data insights, and collaborative networks
Professional growth opportunities
Exposure to sustainable business leadership practices and innovation projects
No relocation provided