Director, Digital Engagement

The College Board

. Own the full lifecycle of seasonal User Readiness campaigns from planning through execution and post-season retrospective .

Posted 10/30/2026full-timeRemote • United StatesLead💰 $80,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing multi-channel User Readiness campaigns, utilizing Salesforce Marketing Cloud for email marketing and audience segmentation. Strong analytical skills to track engagement metrics and improve campaign effectiveness through data-informed decision-making.

Highest-signal resume keywords

Salesforce Marketing Cloud ExperienceMulti-Channel Campaign PlanningAudience Segmentation and PersonalizationData Analysis and Engagement MetricsStrong Writing and Editing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningEmail MarketingAudience SegmentationData AnalysisLifecycle MarketingCRM CommunicationsExperiment DesignMessage ComplianceAI Tools UtilizationStakeholder Management

Soft Skills

Clear CommunicationCollaborative ApproachCuriosity and AdaptabilityProblem-SolvingEmpathy

Tools & Technologies

Salesforce Marketing CloudJiraAI Tools

Industry Keywords

User ReadinessDigital CommunicationsEducator EngagementCampaign Calendar ManagementStakeholder Requests

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the full lifecycle of seasonal User Readiness campaigns from planning through execution and post-season retrospective
Set communication cadence and sequencing against program milestones
Build and maintain the campaign calendar
Design and maintain audience segmentation based on coordinator type, program, and readiness stage
Translate program policy and system and technology updates into actionable messaging
Own message quality, calls to action, and resources for each audience segment
Write, build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud
Pilot AI tools for drafting, personalization, and content quality checks
Design and run experiments on subject lines, timing, content, and channels
Define and track engagement metrics and report results and recommendations to stakeholders
Connect campaigns to User Readiness outcomes for test day
Partner with College Board functional teams to align messaging with program, policy, and technology updates
Share audience insights with community engagement, technical readiness, and proactive outreach teams
Build cross-functional relationships to support rapid message revisions and campaign launches

Requirements

What you’ll need

5–7 years of experience planning and delivering multi-channel campaigns to large, segmented audiences
Expertise in lifecycle, CRM, or digital communications
Hands-on experience building and deploying campaigns in an email marketing platform
Salesforce Marketing Cloud experience preferred
Experience designing audience segmentation and personalization
Experience running experiments, analyzing engagement data, and turning results into measurable improvements
Strong writing and editing skills
Experience with SMS and in-app messaging, including deliverability and message compliance best practices
Experience managing a high volume of stakeholder requests
Familiarity with Jira or similar work-tracking tools
Experience communicating with educators or school-based audiences preferred
A bachelor’s degree or an equivalent combination of education and relevant experience
Ability to travel 4–6 times a year to College Board offices or on behalf of College Board business
Authorization to work in the United States
Clear and concise written and verbal communication skills
Curiosity and willingness to adopt emerging technologies and AI-driven solutions
Learner’s mindset and commitment to growth
Ability to make data-informed decisions and solve complex problems
Collaborative and empathetic approach

Benefits

Comp & perks

Fully remote work option
Hybrid work option for employees near College Board offices (Tuesday and Wednesday in office)
Travel opportunities/business travel
Comprehensive compensation and benefits package
Location-adjusted salary
Supportive team and meaningful career
Transparent conversations about compensation and benefits
Mission-driven nonprofit work