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Senior Director, Reach Operations – Events
The College Board. Build and own the enterprise marketing lead operations system .
About the role
Key responsibilities & impact- Build and own the enterprise marketing lead operations system
- Define qualified marketing leads and contacts, including scoring, routing, and conversion tracking
- Architect lead capture, scoring, and routing processes connected to sales pipeline outcomes
- Test, refine, and improve lead and contact operations as volume and complexity grow
- Build reporting and analytics infrastructure for lead velocity, conversion, and pipeline health
- Build and own the enterprise event strategy and portfolio system
- Define frameworks for evaluating, prioritizing, resourcing, and measuring over 300 annual events and sponsorships
- Establish event investment measurement, including cost-per-lead, pipeline contribution, and ROI
- Negotiate and structure major sponsorships and speaking opportunities
- Advise senior leadership on field marketing strategy, lead operations, event investment, and measurement standards
- Align cross-functional teams to shared external engagement and pipeline standards
- Create documentation and training on marketing measurement and CRM best practices
- Anticipate effects of decisions on sales forecasting, budget planning, and brand presence
- Benchmark practices against peer nonprofit and enterprise marketing organizations
- Direct initial operation of both systems and identify future execution capacity needs
Requirements
What you’ll need- Seven or more years of experience across marketing operations, demand generation, or field/event marketing
- Demonstrated ownership of enterprise-level systems or frameworks
- Experience building processes, systems, or standards from ambiguity
- Deep proficiency with marketing automation platforms such as HubSpot or Marketo
- Proficiency with CRM systems such as Salesforce
- Experience with lead scoring, routing logic, and attribution modeling
- Experience negotiating high-value sponsorships, partnerships, or vendor contracts
- Ability to set strategy and influence senior leaders, including VPs and above, without formal authority
- Ability to drive alignment across teams and functions without direct reporting authority
- Experience holding cross-functional teams accountable to enterprise standards using data and adoption metrics
- Strong analytical skills, including reporting and dashboards connecting marketing activity to pipeline and revenue outcomes
- Ability to anticipate second-order impacts across functions
- Bachelor's degree required; equivalent professional experience considered in place of a degree
- Ability to travel up to 30% of the time
- Ability to sit, stand, and work at a computer for extended periods
- Ability to navigate event venues and conference environments and occasionally lift or transport materials up to 25 pounds
- Passion for expanding educational and career opportunities and mission-driven work
- Curiosity and willingness to adopt emerging technologies and AI-driven solutions
- Clear and concise written and verbal communication skills
- Learner's mindset and commitment to growth
- Collaborative and empathetic approach
- Authorization to work in the United States
Benefits
Comp & perks- Fully remote or hybrid option for candidates near College Board offices
- Comprehensive compensation and benefits package
- Location-adjusted salaries
- Transparent compensation and benefits discussions
- Meaningful career and supportive team
- Mission-driven work