Senior Director, Sales Enablement

The College Board

. Own the end-to-end SAT Suite sales enablement strategy for go-to-market efforts .

Posted 9/18/2026full-timeRemote • Virginia • United StatesSenior💰 $104,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales enablement and go-to-market strategy, with a strong focus on developing effective sales collateral and training programs. Proven ability to translate complex product strategies into actionable messaging while driving alignment across cross-functional teams.

Highest-signal resume keywords

Sales EnablementGo-To-Market StrategySales Collateral DevelopmentCross-Functional CollaborationAnalytical and Strategic Thinking

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales EnablementGo-To-Market StrategySales Collateral DevelopmentCompetitive PositioningRFP DevelopmentTraining Design and DeliveryData AnalysisMessaging DevelopmentSales CoachingPerformance Improvement

Soft Skills

Strong Communication SkillsCollaborative ApproachEmpathyCuriosityLearner’s Mindset

Tools & Technologies

Digital ToolsAI-Driven Solutions

Industry Keywords

K-12 EducationEd TechAssessmentLarge-Scale Education ProgramsState-Level Procurement

About the role

Key responsibilities & impact

Own the end-to-end SAT Suite sales enablement strategy for go-to-market efforts
Translate product updates, program strategy, and competitive positioning into differentiated messaging
Drive alignment across CRA, Product, and field teams in the cross-divisional go-to-market process
Own sales cycle collateral development and updates and the SDP briefing process
Ensure field and sales readiness for launches, state pursuits, and district growth initiatives
Lead end-to-end enablement of SDP and inside sales teams
Design and deliver trainings, live sessions, workshops, SDP briefings, and one-on-one coaching
Partner with sales teams to refine messaging and improve effectiveness in customer engagements
Travel to support regional sales teams, major sales opportunities, and high-stakes engagements
Identify and close execution gaps using feedback, performance signals, and win/loss insights
Own pitch decks, playbooks, competitive positioning guides, and leave-behind materials
Support state and district pursuit materials, including positioning, win themes, and RFP narratives
Support high-stakes state and district engagements, presentations, strategy sessions, and customer interactions
Represent the SAT Suite at conferences and external events
Build bench strength across CRA to expand external representation
Continuously refine messaging, collateral, and enablement strategies to improve win rates and sales performance
Report to the Executive Director, Market Development and Engagement

Requirements

What you’ll need

5–8+ years of experience in sales enablement, go-to-market strategy, or business development
Experience supporting or enabling sales teams to drive sales
Experience in K-12 education, ed tech, and/or product sales enablement a plus
Familiarity with assessment, edtech, or large-scale education programs
Experience developing sales collateral, playbooks, and/or go-to-market materials
Strong ability to translate complex product or program strategy into clear, actionable messaging
Strong written and verbal communication skills, including executive-level presentation development
Ability to work cross-functionally and drive alignment across multiple stakeholders
Strong analytical and strategic thinking skills, including using data and feedback to improve performance
Willingness to travel approximately 20–30% to support sales teams, trainings, conferences, and high-stakes customer engagements
Direct experience supporting state-level procurement, RFP environments, or large-scale district sales a plus
Experience in competitive positioning, win strategy development, and sales coaching a plus
Passion for expanding educational and career opportunities and mission-driven work
Curiosity and enthusiasm for emerging technologies, willingness to experiment with and adopt AI-driven solutions, and comfort learning new digital tools independently
Clear and concise written and verbal communication skills
Learner’s mindset and commitment to growth
Drive for impact and excellence, including data-informed decision-making
Collaborative and empathetic approach
Authorization to work in the United States

Benefits

Comp & perks

Fully remote or hybrid option for candidates living near College Board offices (Tuesday and Wednesday in office)
Comprehensive compensation and benefits package
Location-adjusted salaries
Transparent compensation and benefits conversations
Meaningful career and supportive team
Opportunity to work for a self-sustaining nonprofit
Professional development through trainings, workshops, coaching, and learning opportunities