Associate Director of SEO, AI Growth Strategy

The Digital Stronghold

. Own organic search and AI-driven discovery across the portfolio .

Posted 11/9/2026full-timeRemote • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in SEO and search marketing, with a strong focus on technical SEO, data analysis, and AI-driven discovery strategies. Proven ability to manage multiple brands and optimize organic search performance to drive revenue growth.

Highest-signal resume keywords

SEO Strategy DevelopmentTechnical SEO ManagementEcommerce ExperienceData Analysis and RecommendationsShopify Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOSearch MarketingTechnical SEOData AnalysisAI DiscoveryCrawlability OptimizationStructured Data ImplementationSite Speed OptimizationContent OptimizationRevenue Growth Strategies

Soft Skills

Influencing Without AuthorityClear CommunicationCuriosityEagerness to Test

Tools & Technologies

Google Search ConsoleGA4Major SEO PlatformShopify

Industry Keywords

EcommerceOrganic SearchAI-Driven DiscoveryBrand ManagementTraffic Acquisition

About the role

Key responsibilities & impact

Own organic search and AI-driven discovery across the portfolio
Set search strategy and standards across five consumer apparel and accessories brands
Decide where SEO and AI discovery efforts will have the greatest impact
Partner with brand teams and Product & Technology to execute strategy
Grow organic search and AI-referred traffic into profitable, scalable acquisition channels
Set targets with brand leaders
Build search and discovery roadmaps for each brand, prioritized by revenue impact
Manage one shared backlog across the portfolio
Maintain technical SEO across brand sites, including crawlability, structured data, site speed, and migrations
Optimize collection pages, product pages, and editorial content for search results and AI-generated answers
Track brand visibility in AI answers and fix gaps and inaccuracies
Test new approaches as search changes
Create a shared playbook and spread successful practices across brands

Requirements

What you’ll need

8+ years of SEO and search marketing experience
Ideally experience in ecommerce
Track record of growing organic revenue
Experience supporting multiple brands or sites, in-house or at an agency
Strong technical SEO skills
Shopify experience
Experience with Google Search Console, GA4, and a major SEO platform
Ability to write clear requirements for engineers
Ability to influence teams without direct authority
Strong analytical skills
Ability to turn data into clear recommendations for executives
Curiosity about how AI is changing discovery
Eagerness to test new approaches

Benefits

Comp & perks

Equal opportunity employer
Values-driven team guided by “Own the outcome,” “Learn and share,” and “Build for the long haul”