The Digital Stronghold

Strategy

• Own organic search and AI-driven discovery across the portfolio
• Set search strategy and standards across five consumer apparel and accessories brands
• Decide where SEO and AI discovery efforts will have the greatest impact
• Partner with brand teams and Product & Technology to execute strategy
• Grow organic search and AI-referred traffic into profitable, scalable acquisition channels
• Set targets with brand leaders
• Build search and discovery roadmaps for each brand, prioritized by revenue impact
• Manage one shared backlog across the portfolio
• Maintain technical SEO across brand sites, including crawlability, structured data, site speed, and migrations
• Optimize collection pages, product pages, and editorial content for search results and AI-generated answers
• Track brand visibility in AI answers and fix gaps and inaccuracies
• Test new approaches as search changes
• Create a shared playbook and spread successful practices across brands

Explore Associate Director of SEO, AI Growth Strategy at The Digital Stronghold. Review requirements and application details.

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Associate Director of SEO, AI Growth Strategy