VP of Marketing

The Fidget Game

. Develop and execute a comprehensive marketing strategy across Shopify/DTC, Amazon, TikTok Shop, retail, and B2B .

Posted 10/31/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies across multiple channels, including Shopify, Amazon, and TikTok. Proven ability to lead creative strategy, manage teams, and drive measurable revenue growth through innovative marketing initiatives.

Highest-signal resume keywords

Consumer Brand MarketingCreative StrategyDTC ExperienceInfluencer MarketingAI Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyBrand CampaignsCreative ProductionPerformance MetricsCreative Testing ToolsContent DevelopmentDirect-Response CampaignsGo-To-Market CampaignsBudget ManagementTeam Leadership

Soft Skills

CollaborationStrategic ThinkingCommunicationLeadershipProcess Development

Tools & Technologies

ShopifyAmazonTikTok ShopMetaInstagramPaid MediaGrowth ToolsCreative AgenciesAI WorkflowsSocial Media Platforms

Industry Keywords

DTCCPGBrand PositioningConsumer DemandCustomer AcquisitionLong-Term LoyaltyOrganic Social StrategyProduct LaunchEducational ProductsFamily-Focused Brand

About the role

Key responsibilities & impact

Develop and execute a comprehensive marketing strategy across Shopify/DTC, Amazon, TikTok Shop, retail, and B2B
Drive brand awareness, consumer demand, customer acquisition, and long-term loyalty
Lead brand, creative strategy, storytelling, marketing initiatives, and campaigns
Manage creative production, brand campaign, influencer partnership, and marketing initiative budgets
Lead creative strategy across Meta, Instagram, TikTok, and other paid channels
Develop creative concepts, hooks, scripts, UGC, product demos, and direct-response campaigns
Own creative testing roadmap and improve performance with the growth team
Own brand positioning, messaging, visual identity, and creative direction
Develop Amazon and marketplace positioning, listing content, A+ Content, imagery, videos, Brand Stores, and launch campaigns
Lead organic social strategy and scale influencer, affiliate, creator, and UGC partnerships
Develop school, educator, retail, product launch, and go-to-market campaigns
Implement AI workflows across research, creative ideation, content, and marketing operations
Lead three direct reports, build the marketing department, manage agencies and partners, and establish processes and reporting
Collaborate with the Head of Growth and provide weekly strategic updates to the CEO
Deliver 30-, 90-, and 12-month marketing objectives including strategy, brand direction, AI workflows, campaigns, systems, and team growth

Requirements

What you’ll need

8+ years in consumer brand marketing, creative strategy, or integrated marketing, including 3+ years leading teams
Experience at Senior Director level or above
Proven experience helping scale a DTC or CPG brand
Track record of marketing initiatives, brand campaigns, and creative strategies that drive measurable revenue growth
Strong DTC and Shopify experience, with an understanding of Meta ad creative, Amazon creative, and TikTok Shop
Experience partnering with paid media and growth teams to improve ad performance through creative
Proven success with influencer marketing, organic social, short-form video, and frequent product launches
Experience building teams, developing processes, and managing creative agencies or partners
Experience with creative testing tools
Advanced, hands-on AI proficiency, with examples of how AI improved marketing efficiency or performance
Strong commercial understanding of MER, CAC, ROAS, contribution margin, and LTV
Bonus: Experience at a toy, children's product, educational product, or family-focused brand
Bonus: Experience marketing educational products to parents, teachers, or schools

Benefits

Comp & perks

Above-market salary, based on experience