The Fidget Game

Chief Marketing Officer

• Develop and execute a comprehensive marketing strategy across Shopify/DTC, Amazon, TikTok Shop, retail, and B2B
• Drive brand awareness, consumer demand, customer acquisition, and long-term loyalty
• Lead brand, creative strategy, storytelling, marketing initiatives, and campaigns
• Manage creative production, brand campaign, influencer partnership, and marketing initiative budgets
• Lead creative strategy across Meta, Instagram, TikTok, and other paid channels
• Develop creative concepts, hooks, scripts, UGC, product demos, and direct-response campaigns
• Own creative testing roadmap and improve performance with the growth team
• Own brand positioning, messaging, visual identity, and creative direction
• Develop Amazon and marketplace positioning, listing content, A+ Content, imagery, videos, Brand Stores, and launch campaigns
• Lead organic social strategy and scale influencer, affiliate, creator, and UGC partnerships
• Develop school, educator, retail, product launch, and go-to-market campaigns
• Implement AI workflows across research, creative ideation, content, and marketing operations
• Lead three direct reports, build the marketing department, manage agencies and partners, and establish processes and reporting
• Collaborate with the Head of Growth and provide weekly strategic updates to the CEO
• Deliver 30-, 90-, and 12-month marketing objectives including strategy, brand direction, AI workflows, campaigns, systems, and team growth

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VP of Marketing