Senior Marketing Manager

The Globe and Mail

. Develop strategy and oversee execution of paid and organic marketing programs to increase qualified traffic, trial and consideration .

Posted 10/24/2026full-timeToronto • CanadaSenior💰 CA$101,600 - CA$127,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that drive audience growth and engagement. Proficient in leveraging data insights to optimize marketing campaigns and enhance brand positioning across various platforms.

Highest-signal resume keywords

Audience DevelopmentGrowth MarketingIntegrated Marketing CampaignsData-Driven Decision MakingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisContent DistributionMarketing Strategy DevelopmentPositioning and MessagingKPI Establishment

Soft Skills

CollaborationLeadershipCommunication

Tools & Technologies

Digital Marketing PlatformsAudience Insights ToolsResearch Data Analysis

Industry Keywords

MediaPublishingSubscriptionsContent-Driven ProductsSponsorship Marketing

About the role

Key responsibilities & impact

Develop strategy and oversee execution of paid and organic marketing programs to increase qualified traffic, trial and consideration
Partner with the audience team to increase discoverability of content and brand across social, video and emerging platforms
Identify opportunities to attract new audiences through editorial features, sponsorships, events, partnerships and product experiences
Own planning and execution of integrated marketing campaigns that strengthen and differentiate The Globe brand
Translate editorial priorities and major news moments into compelling marketing opportunities
Steward The Globe’s brand guidelines and lead the organization on best practices
Lead go-to-market strategies for new product features, experiences and audience-facing innovations
Develop positioning, messaging and launch strategies
Collaborate with Product, UX and subscriber engagement teams to communicate user benefits
Establish goals and KPIs for initiatives
Analyze campaign performance and audience behaviour to identify insights and optimization opportunities
Use audience, platform, marketing and research data to inform strategy and investment decisions
Report to the Senior Director, Marketing and Audience
Oversee two direct reports and collaborate with external creative agencies

Requirements

What you’ll need

7+ years of experience in audience development, growth marketing, brand marketing, content marketing or product marketing
Experience leading and developing a small team, including oversight of sponsorship marketing or partnership initiatives
Proven success driving measurable audience growth to support sales acquisition
Strong understanding of digital audience behaviour, content distribution and platform ecosystems
Demonstrated interest in new technology and AI
Experience leading integrated marketing campaigns across multiple channels
Experience leveraging data and insights to guide decisions
Strong interest in current events, business and investing news, and political coverage
Experience in media, publishing, subscriptions, technology or content-driven products

Benefits

Comp & perks

Flexible work arrangements
Training and mentorship opportunities
Competitive compensation
Hybrid work environment
Generous vacation
Flexible work arrangements
Parental leave top-up
Competitive health and dental benefits
Defined Benefit pension plan
Annual wellness subsidy
On-site chiropractor
Registered massage therapist
Employee and family assistance program
Free digital subscription to globeandmail.com
40% off other Globe products
Education assistance for external training courses
Lateral and upward advancement opportunities
Formal and informal mentorship programs
Internal and external training and development opportunities