Senior Paid Social Manager

The Good Influence

. Lead performance media across a portfolio of high-stakes clients .

Posted 11/7/2026full-timeLondon • United KingdomSenior💰 £47,500 - £56,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading performance media strategies, managing client relationships, and mentoring teams while driving measurable outcomes and adapting to industry shifts. Proficient in analytics frameworks and creative collaboration to enhance campaign performance.

Highest-signal resume keywords

Performance Media LeadershipClient Relationship ManagementStrategic Roadmap DevelopmentPaid Media Craft StandardsTeam Mentorship and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance Media StrategyCampaign ManagementAnalytics FrameworksForecast OwnershipBudget ManagementKPI DevelopmentTest-and-Learn RoadmapsCreative BriefingReporting StandardsPerformance Review

Soft Skills

Strategic ThinkingCommercial ConfidenceAdaptabilityMentoringCollaboration

Tools & Technologies

GeminiClaudePerplexityPlatform-Native AI

Industry Keywords

Paid MediaClient ConversationsCampaign TrendsCreative TestingRetail Media

About the role

Key responsibilities & impact

Lead performance media across a portfolio of high-stakes clients
Own paid media strategy, work, outcomes, KPIs, and test-and-learn roadmaps
Lead senior client conversations on performance, planning, and growth
Bring industry context, platform shifts, and competitor insights to client briefs
Pressure-test plans against results and adjust quickly
Mentor and line-manage Paid Managers and Senior Executives
Review work, set craft standards, and provide structured feedback
Lead pitch contributions on paid strategy
Run internal development sessions and build career paths for direct reports
Set analytics frameworks across accounts
Surface campaign trends and turn them into agency-wide best practices
Lead performance reviews and run experiments to improve metrics
Own forecasts and revenue across the portfolio
Manage budget burn, scope, and financial accuracy
Maintain relationships with CMOs and Marketing Directors
Partner with creative leads to brief and review paid-first creative
Champion creative testing for performance gains

Requirements

What you’ll need

5+ years in performance media
Sharp portfolio of senior-led campaigns at meaningful scale
Ability to lead senior client conversations with CMOs and Marketing Directors
Experience coaching and developing paid talent
Strategic thinking in roadmaps and test plans
Ability to partner with creative leads and brief paid-first work
Commercial confidence, including forecast ownership, margin awareness, and scope discipline
Ability to manage performance dips, platform outages, and last-minute pivots
Strong paid media craft standards, including naming, structure, QC, and reporting
Familiarity with Gemini, Claude, Perplexity, and platform-native AI
Knowledge of AI in paid, signal loss, retail media, and emerging platforms
Kind, low-ego, ambitious, and aligned with The Good Influence's culture

Benefits

Comp & perks

Company bonus scheme up to 10% of salary based on personal & company performance
Hybrid remote working - Tuesday & Thursday in office
Monthly Travel Budget
Monthly Wellness budget
Company pension scheme
Enhanced maternity, paternity and sick pay
Flexible hours
Fast growing company and opportunity to grow with the team
Open-minded culture, welcoming thoughts and ideas to be shared
Working with charitable organisations to help raise funds and give back
Regular team socials
25 days holiday allowance (plus the bank holidays)
MacBook