The Good Influence

Performance Marketing

• Lead performance media across a portfolio of high-stakes clients
• Own paid media strategy, work, outcomes, KPIs, and test-and-learn roadmaps
• Lead senior client conversations on performance, planning, and growth
• Bring industry context, platform shifts, and competitor insights to client briefs
• Pressure-test plans against results and adjust quickly
• Mentor and line-manage Paid Managers and Senior Executives
• Review work, set craft standards, and provide structured feedback
• Lead pitch contributions on paid strategy
• Run internal development sessions and build career paths for direct reports
• Set analytics frameworks across accounts
• Surface campaign trends and turn them into agency-wide best practices
• Lead performance reviews and run experiments to improve metrics
• Own forecasts and revenue across the portfolio
• Manage budget burn, scope, and financial accuracy
• Maintain relationships with CMOs and Marketing Directors
• Partner with creative leads to brief and review paid-first creative
• Champion creative testing for performance gains

Explore Senior Paid Social Manager at The Good Influence. Review requirements and application details.

Open roles

Senior Paid Social Manager