Content Strategist

The Growth Hub

. Develop content strategies for TGH clients, aligned with their brand positioning, target audiences, and business objectives.

Posted 9/30/2026contractSão Paulo • BrazilMid-LevelSenior💰 R$8,000 - R$9,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing content strategies that align with brand positioning and business objectives, utilizing SEO best practices and analytics to drive engagement and conversions. Proficient in managing diverse content formats and collaborating with cross-functional teams to achieve marketing goals.

Highest-signal resume keywords

Content Strategy DevelopmentSEO Best PracticesCopywritingAnalytical SkillsSocial Media Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingEditorial PlanningPersona DefinitionTone of Voice DevelopmentContent ProductionPerformance Metrics AnalysisContent StructuringEmail MarketingGated Content CreationShort-Form Video Production

Soft Skills

Excellent Writing SkillsStrong Communication Skills

Tools & Technologies

Meta Business SuiteGoogle AnalyticsRD StationHubSpotMLabs

Certifications & Qualifications

Active MEI or ME Business Registration

Industry Keywords

Content FunnelClient MeetingsEditorial CalendarContent Performance ReportsAI in Content Creation

About the role

Key responsibilities & impact

Develop content strategies for TGH clients, aligned with their brand positioning, target audiences, and business objectives.
Define personas, tone of voice, content pillars, and editorial themes for each client.
Plan and maintain editorial calendars for social media, blogs, email marketing, gated content, and other channels.
Guide and review content production, including copy, scripts, and briefs for design and video.
Structure content for different stages of the marketing funnel, supporting acquisition, nurturing, conversion, and retention.
Apply SEO and copywriting best practices to expand reach and drive conversions.
Monitor and analyze performance metrics, proposing adjustments based on results.
Track trends, benchmarks, and content opportunities in each market.
Lead client meetings, presenting plans, results, and next steps.
Work collaboratively with the Growth, Paid Media, Design, Account Management, and Sales teams.
Prepare content performance reports for clients and leadership.
Explore the use of AI and productivity tools in content creation and management.

Requirements

What you’ll need

Previous experience in content strategy, content marketing, or editorial planning.
Excellent writing skills, native-level command of Portuguese, and experience with copywriting.
Experience defining personas, tone of voice, and editorial themes.
Knowledge of SEO and content strategies for the sales funnel.
Experience managing social media and producing different content formats, including posts, short-form videos, blogs, email, and gated content.
Analytical skills to monitor metrics and translate them into actionable initiatives.
Experience with management and analytics tools, such as Meta Business Suite, Google Analytics, RD Station, HubSpot, mLabs, or similar platforms.
Strong communication skills, with the ability to present strategies and results to clients.
Must have an active MEI or ME business registration and be able to issue invoices.
Availability to work on-site once a week in Vila Leopoldina, São Paulo, SP.

Benefits

Comp & perks

TotalPass
Tem Saúde
Mediquo
Solides Academy