The Growth Hub

Sales

• Prospect for and qualify opportunities among companies, benefits brokers, and health plan providers.
• Conduct discovery meetings and present the solution to decision-makers in HR, benefits, occupational health, and executive leadership.
• Prepare proposals, negotiate terms, and close contracts.
• Demonstrate the solution’s value, including reduced claims ratios, increased employee engagement, and improved ROI for health programs.
• Manage your own CRM pipeline and keep the sales forecast up to date.
• Meet monthly sales and activity targets.
• Collaborate with marketing, sales development, and implementation teams to ensure a smooth post-sale transition.
• Report results and market insights to The Growth Hub and the client.

Sales Executive

Content Manager

• Develop content strategies for TGH clients, aligned with their brand positioning, target audiences, and business objectives.
• Define personas, tone of voice, content pillars, and editorial themes for each client.
• Plan and maintain editorial calendars for social media, blogs, email marketing, gated content, and other channels.
• Guide and review content production, including copy, scripts, and briefs for design and video.
• Structure content for different stages of the marketing funnel, supporting acquisition, nurturing, conversion, and retention.
• Apply SEO and copywriting best practices to expand reach and drive conversions.
• Monitor and analyze performance metrics, proposing adjustments based on results.
• Track trends, benchmarks, and content opportunities in each market.
• Lead client meetings, presenting plans, results, and next steps.
• Work collaboratively with the Growth, Paid Media, Design, Account Management, and Sales teams.
• Prepare content performance reports for clients and leadership.
• Explore the use of AI and productivity tools in content creation and management.

Content Strategist

Growth Marketing

• Plan and execute growth strategies for TGH clients, covering acquisition, activation, conversion, retention, and revenue.
• Map each client’s funnel, identifying bottlenecks and growth opportunities.
• Design, prioritize, and run experiments, including A/B tests, new offers, channels, and approaches.
• Monitor and analyze CAC, LTV, conversion rate, ROI, ROAS, and churn, recommending actions based on the results.
• Plan and optimize paid media campaigns in collaboration with the team.
• Build and improve marketing automation, lead nurturing, and CRM workflows.
• Support the optimization of landing pages, websites, and digital journeys with a focus on conversion rate optimization (CRO).
• Work closely with the Sales, Customer Success, and Operations teams.
• Lead client meetings, presenting results, insights, and next steps.
• Build performance dashboards and reports for clients and leadership.
• Keep up with trends, tools, and the use of AI in growth and marketing.

Growth Specialist

Inside Sales

• Manage the entire sales cycle via phone, video calls, and messaging, from solution presentation through closing
• Conduct platform demonstrations for qualified leads
• Negotiate commercial terms and plans with prospective customers
• Update opportunities and negotiation status in the CRM
• Track conversion and sales productivity metrics
• Collaborate with the Marketing and SDR teams to optimize the lead journey