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Growth Specialist
The Growth Hub. Plan and execute growth strategies for TGH clients, covering acquisition, activation, conversion, retention, and revenue.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing strategies, focusing on client acquisition, conversion optimization, and performance analysis. Proficient in utilizing analytics and marketing automation tools to drive measurable results and enhance client engagement.
Highest-signal resume keywords
Growth Marketing ExperienceKey Growth Metrics AnalysisPaid Media Campaign ManagementCRM and Marketing Automation ProficiencyData Interpretation and Insight Generation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CAC AnalysisLTV CalculationConversion Rate OptimizationROI MeasurementROAS TrackingA/B TestingLead NurturingPerformance ReportingDigital Marketing StrategyFunnel Mapping
Soft Skills
Verbal CommunicationWritten CommunicationClient Presentation SkillsAnalytical ThinkingCollaboration
Tools & Technologies
Google AdsMeta AdsLinkedIn AdsHubSpotRD StationPipedriveGoogle AnalyticsLooker StudioMarketing Automation ToolsPerformance Dashboards
Certifications & Qualifications
Active MEI RegistrationME Business Registration
Industry Keywords
Growth StrategiesClient RetentionDigital MarketingPerformance MarketingMarketing FunnelChurn RateClient SuccessOn-Site AvailabilityVila LeopoldinaBrazil
About the role
Key responsibilities & impact- Plan and execute growth strategies for TGH clients, covering acquisition, activation, conversion, retention, and revenue.
- Map each client’s funnel, identifying bottlenecks and growth opportunities.
- Design, prioritize, and run experiments, including A/B tests, new offers, channels, and approaches.
- Monitor and analyze CAC, LTV, conversion rate, ROI, ROAS, and churn, recommending actions based on the results.
- Plan and optimize paid media campaigns in collaboration with the team.
- Build and improve marketing automation, lead nurturing, and CRM workflows.
- Support the optimization of landing pages, websites, and digital journeys with a focus on conversion rate optimization (CRO).
- Work closely with the Sales, Customer Success, and Operations teams.
- Lead client meetings, presenting results, insights, and next steps.
- Build performance dashboards and reports for clients and leadership.
- Keep up with trends, tools, and the use of AI in growth and marketing.
Requirements
What you’ll need- Previous experience in growth marketing, performance marketing, or results-driven digital marketing.
- Experience conducting experiments and managing performance through key metrics.
- Strong command of key growth metrics (CAC, LTV, conversion, ROI, ROAS, churn, among others).
- Experience with paid media (Meta Ads, Google Ads, and/or LinkedIn Ads).
- Experience with CRM and marketing automation tools (e.g., HubSpot, RD Station, Pipedrive, or similar platforms).
- Knowledge of analytics and BI tools (e.g., Google Analytics, Looker Studio, or similar platforms).
- Analytical ability to interpret data and turn insights into action.
- Strong verbal and written communication skills, with the ability to present results to clients.
- Active MEI or ME business registration and the ability to issue invoices.
- Availability to work on-site once a week in Vila Leopoldina, São Paulo, Brazil.
Benefits
Comp & perks- TotalPass
- Tem Saúde
- Mediquo
- Solides Academy