Employee Benefits Director, Consumer Growth & Experience Strategy

The Hartford

. Lead The Hartford's consumer growth strategy across the employee lifecycle .

Posted 10/8/2026full-timeHartford • Connecticut • United StatesLead💰 $128,800 - $193,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in consumer growth strategy, leveraging data-driven insights to enhance customer engagement and retention across the employee lifecycle. Proven ability to lead cross-functional teams and drive strategic initiatives within the Employee Benefits industry.

Highest-signal resume keywords

Consumer Growth StrategyCustomer Experience TransformationLifecycle MarketingStrategic PlanningPeople Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth MarketingEnrollment StrategyDigital MarketingAudience SegmentationPersonalizationAnalyticsB2C StrategyDecision Support OptimizationData-Driven InsightsBusiness Case Development

Soft Skills

Exceptional CommunicationExecutive StorytellingInfluencing Executive LeadersInnovationCustomer-Centricity

Certifications & Qualifications

Bachelor's Degree or Equivalent Experience

Industry Keywords

Employee BenefitsConsumer EngagementRetentionProduct AdoptionMarket TrendsCustomer InsightsStrategic RoadmapThird-Party DataBrand PerformanceGrowth Opportunities

About the role

Key responsibilities & impact

Lead The Hartford's consumer growth strategy across the employee lifecycle
Drive measurable outcomes in enrollment participation, product adoption, customer engagement, retention, and lifetime value
Lead consumer engagement, consumer lifecycle marketing, audience segmentation, personalization, and growth analytics within a unified operating model
Translate customer insights, business priorities, market trends, and consumer expectations into growth strategies
Partner with Distribution, Product, Customer Experience, Technology, Enrollment Operations, Benefits Technology partners, Sales, Strategic Planning, Digital Experience, and Enterprise Marketing leaders
Establish the long-term consumer growth vision and strategic roadmap
Develop annual and multi-year growth strategies aligned to Employee Benefits business objectives
Lead operating model leveraging third-party data sources and advise on first-party data investments
Establish an end-to-end journey framework spanning awareness, consideration, enrollment, onboarding, engagement, claims, retention, and advocacy
Improve end-to-end customer experiences, including decision support optimization and key demos
Create B2C value proposition and scaled content supporting benefit selection
Support top-of-funnel brand performance with Research, Paid Advertising, and Media Relations leaders
Establish B2C strategies to improve participation, product election rates, and benefit awareness
Drive innovation in enrollment experiences, decision support, personalization, and consumer education
Establish prioritization frameworks and evaluate growth opportunities across customer segments, industries, demographics, and lifecycle stages
Recommend investment strategies and resource allocation based on expected business impact
Influence enterprise planning through consumer growth intelligence and performance insights
Advise Employee Benefits leadership on consumer behavior, enrollment trends, and growth opportunities
Present strategic recommendations and business cases to executive leadership
Build and develop a new team of 3–4 B2C professionals
Foster innovation, experimentation, accountability, and customer-centricity

Requirements

What you’ll need

10+ years of Employee Benefits industry experience in growth marketing, consumer strategy, customer experience, enrollment strategy, digital marketing, or related disciplines
Experience leading enterprise-wide strategic initiatives
Proven ability to influence executive leaders and drive organizational change
Strong strategic planning, business acumen, and analytical capabilities
Exceptional communication and executive storytelling skills
Experience leading customer experience transformation initiatives
Experience building personalization and lifecycle marketing capabilities
People leadership experience preferred
Bachelor's degree or equivalent experience