Senior Specialist, Marketing – Commercial Specialty Insurance

The Hartford

. Support The Hartford’s Global Specialty businesses in a portfolio marketing capacity .

Posted 9/17/2026full-timeHartford • Connecticut • United StatesSenior💰 $83,600 - $125,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing integrated marketing campaigns, analyzing campaign performance, and collaborating with stakeholders to achieve marketing objectives. Proficient in utilizing marketing operations tools and AI-enabled workflows to enhance content creation and reporting.

Highest-signal resume keywords

Integrated Campaign ManagementCampaign Performance AnalysisMarketing Operations ToolsStrong Written And Verbal CommunicationCollaboration Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign AnalysisContent CreationPerformance ReportingValue Proposition DevelopmentMessaging Strategy

Soft Skills

CollaborationCommunication

Tools & Technologies

WorkfrontSharePointAI-Enabled WorkflowsTableauExcelPowerPointMS TeamsCopilotAI Agents

Industry Keywords

Insurance IndustryFinancial ServicesMarketingCommunications

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Support The Hartford’s Global Specialty businesses in a portfolio marketing capacity
Own part of the end-to-end marketing process for Bond, Livestock, Environmental and Ocean Marine
Execute integrated campaigns, sales-enablement materials and content within the annual marketing plan
Manage the marketing backlog and intake log, flagging capacity conflicts and trade-offs
Track campaign performance, run analysis and maintain outcome scorecards
Prepare performance reporting and competitive insight summaries
Write COE briefs and manage day-to-day execution to timeline, quality and brand standards
Support Global Insights Center and Navigators Re marketing
Contribute to value propositions, messaging and proof points for assigned lines
Coordinate brand, compliance and legal approvals
Apply AI-enabled workflow to research, drafting and content adaptation

Requirements

What you’ll need

Minimum 3 years of experience in marketing, communications or a related field
Bachelor's degree required
Familiarity with integrated campaigns across digital, email, content and events
Strong collaboration skills and ability to work with stakeholders across the business
Strong written and verbal communication skills, with ability to tailor messages to different audiences
Familiarity with analyzing campaign data to identify insights and support recommendations
Ability to handle multiple high-priority demands and achieve objectives
Familiarity with the insurance industry and financial services preferred
Experience with marketing operations tools such as Workfront, SharePoint, AI-enabled workflows and Tableau preferred
Experience with Copilot and AI agents, Excel, PowerPoint and MS Teams preferred

Benefits

Comp & perks

Short-term or annual bonuses
Long-term incentives
On-the-spot recognition
Perks & Benefits