Social Media, Lead Generation Specialist – Property Management

The Hello Team

. Create and publish property content on TikTok, Facebook, Instagram, and other platforms .

Posted 9/15/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates proficiency in social media management and content creation, with a strong focus on lead generation through platforms like TikTok, Facebook, and Instagram. Capable of producing engaging short-form video content and adapting strategies based on audience engagement metrics.

Highest-signal resume keywords

Social Media ManagementContent CreationLead GenerationShort-Form Video ProductionStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationContent CreationSocial Media EngagementVideo EditingWritingMicrosoft OfficeAttention to DetailMultitaskingOrganizational SkillsProblem-Solving

Soft Skills

Communication SkillsAdaptabilityIndependence

Tools & Technologies

CanvaSocial Media Management ToolsScheduling Tools

Industry Keywords

Digital MarketingProperty PromotionTenant InquiriesEngagement MonitoringSocial Media Trends

About the role

Key responsibilities & impact

Create and publish property content on TikTok, Facebook, Instagram, and other platforms
Develop short-form videos and posts to generate tenant inquiries
Promote available properties using provided photos, videos, and descriptions
Write engaging captions, headlines, and calls to action
Identify relevant social media groups and communities for property promotion
Monitor comments, messages, and social media inquiries
Respond to basic inquiries and direct prospects to the intake process
Coordinate with the Housing Intake Specialist on lead follow-up
Maintain consistent posting and maximize qualified property leads
Monitor engagement and lead-generation results and adjust content as needed
Stay updated on social media trends and lead-generation opportunities
Perform other duties related to the position as assigned

Requirements

What you’ll need

Proficient level of English (written and spoken)
Strong writing and communication skills with clients, vendors, and teammates
Previous experience in social media management, content creation, or digital marketing
Previous experience in lead generation through social media or digital platforms
Experience creating or posting short-form video content for TikTok, Facebook, or Instagram
Strong understanding of social media engagement and lead generation
Ability to quickly understand property information and translate it into effective social media content
Ability to work independently and manage posting schedules consistently
Ability to adapt content based on audience engagement and results
Familiarity with Canva or similar content creation tools is preferred
Familiarity with social media management and scheduling tools is preferred
Strong problem-solving, attention to detail, multitasking, and organizational skills
Proficiency in Microsoft Office (Word, Excel, Outlook)
Familiarity with standard business tools such as email, spreadsheets, and document management
Ability to quickly learn new systems, software, and workflows
Ability to follow established processes accurately with minimal supervision
Ability to work U.S. EST (New York) business hours and adapt to business needs
Able to undergo a background check
Interested in long-term career opportunities
Reliable Windows 10+ computer, two monitors, and high-speed internet
Professional home workstation capable of supporting uninterrupted remote work

Benefits

Comp & perks

100% remote work
Great work environment with potential for growth
Long-term opportunity
Full-time position with 40 hours weekly