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Manager, Category Leadership
The Hershey Company. Develop and implement digital and omnichannel category strategies supporting sales growth and category performance .
About the role
Key responsibilities & impact- Develop and implement digital and omnichannel category strategies supporting sales growth and category performance
- Identify marketplace opportunities, emerging trends, and shopper needs driving category growth
- Partner with Kroger and internal teams to align category strategies with business objectives
- Establish Hershey as a trusted category advisor and thought leader in digital commerce
- Utilize syndicated data, shopper insights, retailer data, and advanced analytics to identify opportunities and inform recommendations
- Analyze customer and shopper behavior to support category planning and promotional strategies
- Translate data and insights into actionable business recommendations
- Monitor category performance and recommend actions to optimize results
- Partner with Kroger Digital teams to improve online category performance and shopper engagement
- Develop strategies connecting physical and digital category experiences across fulfillment models
- Support digital shelf initiatives and improve assortment, visibility, and conversion
- Build relationships with Kroger decision makers and key stakeholders
- Partner with Sales, Commerce Media, Shopper Marketing, Shopper Insights, and Customer teams
- Support joint business planning discussions and category reviews
- Lead complex category initiatives that drive measurable business results
- Share best practices and elevate category management capabilities across the organization
Requirements
What you’ll need- 5+ years of experience in Category Management, CPG Sales, Retail Analytics, Shopper Insights, Digital Commerce, or related fields
- Experience utilizing syndicated data, shopper insights, and category management methodologies
- Experience partnering with retailers and influencing customer-facing business decisions
- Strong category management and customer strategy expertise
- Advanced analytical and problem-solving skills
- Knowledge of shopper behavior, market research, and consumer trends
- Ability to translate data and insights into actionable business recommendations
- Strong communication, presentation, and stakeholder management skills
- Experience working with syndicated data and retailer analytics tools
- Ability to influence cross-functional teams and external partners
- Bachelor's degree in Business, Marketing, Category Management, Analytics, Economics, Retail Management, or a related field required
Benefits
Comp & perks- Medical, dental, and vision coverage
- Wellness programs supporting physical and mental health
- Annual incentive opportunities
- 401(k) with company match
- Paid time off
- Company holidays
- Flexible ways of working where applicable
- Career development programs
- Learning opportunities
- Internal mobility
- Performance-based incentives
- Comprehensive benefits package supporting physical, mental, and financial well-being