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Account Manager
The Hoffman Agency. Build strong relationships with media, analysts, and influencers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated marketing communications, with a strong focus on crafting compelling narratives and managing multi-channel campaigns. Proven ability to analyze market trends and deliver strategic insights while mentoring junior team members.
Highest-signal resume keywords
Integrated Marketing Communications (IMC)Media RelationsPress Release WritingMarket AnalysisBilingual Communication (English and Chinese or Bahasa Malaysia)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Press Release WritingMarket AnalysisIntegrated Marketing Communications (IMC)Campaign ManagementContent Creation
Soft Skills
Exceptional Writing SkillsVerbal Communication SkillsMentoringProactive Problem-SolvingCuriosity
Certifications & Qualifications
Bachelor’s Degree in Business, Public Relations, Advertising, Marketing, Integrated Communications, Journalism, or Linguistics
Industry Keywords
Public RelationsDigital CommunicationsSocial MediaSoutheast Asia MarketsTechnology Communications
About the role
Key responsibilities & impact- Build strong relationships with media, analysts, and influencers
- Lead interviews, briefings, and pitching opportunities
- Craft press releases, Q&As, bylines, and communication plans
- Lead integrated marketing communications programs across earned, owned, paid, social, digital, and content streams
- Analyze market and sector trends across Asia
- Deliver insights that strengthen strategy, performance, and cross-market alignment
- Manage day-to-day priorities, budgets, and multi-market coordination for regional hub accounts
- Partner with senior leaders on strategic growth opportunities
- Contribute ideas to regional pitches and expand client programs across markets
- Mentor junior teammates
- Support technology brands through communications and marketing innovation
Requirements
What you’ll need- Bachelor’s degree in business, Public Relations, Advertising, Marketing, Integrated Communications, Journalism, Linguistics, or a related discipline
- At least 5 years of relevant experience, preferably within a PR or integrated communications agency
- Proven experience running multi-channel or integrated campaigns (IMC) across earned, owned, paid, social, and digital platforms
- Hands-on experience supporting Southeast Asia markets or coordinating regional hub accounts is a strong advantage
- Interest in technology, fintech, or corporate communications portfolios
- Ability to translate complex topics into clear, compelling narratives
- Exceptional writing and verbal communication skills in English
- Proficiency in Chinese or Bahasa Malaysia is an added advantage
- Strong passion for digital and social media communications, with an understanding of evolving online landscapes
- Entrepreneurial, curious, and resourceful, with a proactive approach to learning, problem-solving, and delivering impactful work
Benefits
Comp & perks- Competitive salary
- Comprehensive benefits
- Career growth opportunities
- Unique four-week paid sabbatical after four years of service
- Diverse and inclusive workplace
- Equal opportunity employer