The Hoffman Agency

Financial Planning and Analysis

• Lead and oversee financial operations, reporting, planning, controls, and business partnering across Hoffman’s Asia Pacific region
• Build on the existing finance foundation and strengthen regional governance and reporting discipline
• Elevate Finance from operational support to proactive strategic business partnership for market and regional leadership
• Oversee day-to-day financial operations, accounting, and FP&A for the Asia Pacific business
• Ensure accurate and timely monthly financial reporting and financial analysis
• Lead, coach, develop, and empower regional and market finance teams across APAC
• Implement and maintain financial policies, procedures, and controls
• Partner with market and regional leadership to translate priorities into financial plans, KPIs, and performance insights
• Conduct financial and operational reviews to identify risks, improvement opportunities, profitability drivers, and cost optimization initiatives
• Liaise with global finance on consolidation alignment, treasury management, tax planning, and centralized finance functions
• Provide financial insight and decision support to improve business performance
• Lead adoption and ongoing optimization of the new global ERP system across APAC
• Strengthen the finance operating model through scalable processes, team capability, and consistent standards across markets
• Report to the CFO and EVP of Global Operations

Associate Director – APAC Finance

• Partner with business leaders, Finance, and Operations counterparts to provide financial insights for strategic decision-making
• Analyze financial data and deliver actionable recommendations for non-finance stakeholders
• Collaborate with regional finance teams to support pricing strategies and maintain SEA market competitiveness
• Lead SEA client contract reviews, ensuring financial viability and optimizing pricing structures
• Manage Net Working Capital to improve liquidity and cash flow efficiency across SEA operations
• Lead budgeting and forecasting aligned with business goals and commercial targets
• Ensure accurate, timely, and meaningful financial reporting
• Maintain a robust financial control framework balancing risk management with commercial agility
• Align financial planning, reporting, and control measures across Southeast Asia
• Streamline financial processes and improve operational efficiency
• Facilitate knowledge sharing and best-practice implementation across SEA finance teams
• Contribute to workflow enhancements and system improvements
• Ensure financial transactions are accurately processed, recorded, and reconciled
• Assess and mitigate financial risks and ensure regulatory compliance
• Support development, refinement, and enforcement of finance policies and best practices across Southeast Asia operations

Finance Manager

Account Manager

• Build strong relationships with media, analysts, and influencers
• Lead interviews, briefings, and pitching opportunities
• Craft press releases, Q&As, bylines, and communication plans
• Lead integrated marketing communications programs across earned, owned, paid, social, digital, and content streams
• Analyze market and sector trends across Asia
• Deliver insights that strengthen strategy, performance, and cross-market alignment
• Manage day-to-day priorities, budgets, and multi-market coordination for regional hub accounts
• Partner with senior leaders on strategic growth opportunities
• Contribute ideas to regional pitches and expand client programs across markets
• Mentor junior teammates
• Support technology brands through communications and marketing innovation

IT Support

• Own the lifecycle of security documentation, including IT Security Policy, Security Incident Response Procedures, Business Continuity Plan, Disaster Recovery Plan, AI Policy oversight, and related documents
• Keep security frameworks current, aligned with evolving threats, and compliant with industry standards and regional privacy regulations
• Maintain, update, and upgrade security systems including Microsoft Defender, Sophos, BitLocker, and Microsoft Intune
• Lead obtaining and maintaining security certifications such as ISO 27001, SOC 2, and Cyber Essentials
• Coordinate with external auditors, prepare certification documentation, and drive remediation of identified gaps
• Respond to client security questionnaires, RFPs, and due diligence requests
• Research and recommend cost-effective security tools and controls
• Manage annual information security risk assessments across Microsoft 365, endpoint infrastructure, and third-party integrations
• Coordinate internal and external audits, track findings, and drive remediation plans
• Design, develop, and deliver annual security awareness training, including phishing simulations and policy refreshers through HAcademy
• Monitor vulnerability alerts from vendor advisories, threat intelligence feeds, and endpoint protection tools
• Assess threats, coordinate patches or mitigations with the IT team, and escalate incidents according to procedures
• Research, evaluate, and recommend security solutions; manage cybersecurity vendors and tool integrations
• Contribute to procurement decisions with the Regional IT Director and maintain vendor relationships
• Provide backup IT support and infrastructure functions, including endpoint troubleshooting, user support escalations, Microsoft 365 administration, and infrastructure tasks
• Train and advise the wider IT team on cybersecurity best practices
• Provide ad hoc end-user support and infrastructure assistance to ensure reliable IT operations

Associate Director – APAC Finance

Finance Manager

Account Manager

APAC IT Manager, Cybersecurity