Digital Marketing Coordinator

The Jamaica National Group

. Develop digital media plans, social media strategies and content calendars aligned with business and campaign objectives .

Posted 9/25/2026full-timeRemote • JamaicaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing digital media plans, social media strategies, and content calendars, while effectively analyzing campaign performance and providing actionable insights. Proficient in managing multiple campaigns and collaborating with internal teams and external partners to deliver results aligned with business objectives.

Highest-signal resume keywords

Digital MarketingSocial Media ManagementContent StrategyEmail MarketingGoogle Analytics

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital AdvertisingCampaign MessagingCreative BriefsContent PlanningPerformance Tracking

Soft Skills

Analytical SkillsWritten CommunicationAttention to DetailCopywritingStakeholder Management

Tools & Technologies

Social Media Management ToolsAnalytics ToolsDigital Advertising Platforms

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Digital MarketingBachelor’s Degree in Integrated Marketing CommunicationsBachelor’s Degree in Communications

Industry Keywords

Digital Media PlansSocial Media StrategiesContent CalendarsPaid Digital AdvertisingCampaign Performance

About the role

Key responsibilities & impact

Develop digital media plans, social media strategies and content calendars aligned with business and campaign objectives
Plan and coordinate paid digital advertising campaigns, including audiences, channels, budgets and timelines
Develop email marketing content and communication schedules
Develop social media concepts, messaging, copy and creative briefs, and coordinate content through to publication
Monitor and manage assigned social media platforms and digital campaigns
Track campaign performance across social media, digital advertising, email and relevant website channels
Analyze reach, engagement, traffic, click-through rates and conversions, and turn findings into actionable recommendations
Work with internal teams, creative resources, agencies and other partners to deliver campaigns on time
Deliver accurate and timely monthly performance reports with actionable recommendations
Maintain accurate campaign expenditure and performance trackers
Publish consistent social media content aligned with approved brand standards

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Digital Marketing, Integrated Marketing Communications, Communications or a related discipline
2–3 years’ relevant experience in digital marketing, social media management, digital advertising, content strategy or a related area
Experience developing and executing social media and digital advertising campaigns
Experience with content planning, campaign messaging, creative briefs and email marketing
Working knowledge of digital advertising platforms, social media management tools and analytics tools, including Google Analytics
Strong analytical, written communication and copywriting skills
Strong attention to detail and ability to manage multiple campaigns, deadlines and stakeholders
Experience working with creative teams, content producers, agencies or external partners is an advantage

Benefits

Comp & perks

Fully remote work arrangement
Permanent employment