The Jamaica National Group

Digital Marketing

• Develop digital media plans, social media strategies and content calendars aligned with business and campaign objectives
• Plan and coordinate paid digital advertising campaigns, including audiences, channels, budgets and timelines
• Develop email marketing content and communication schedules
• Develop social media concepts, messaging, copy and creative briefs, and coordinate content through to publication
• Monitor and manage assigned social media platforms and digital campaigns
• Track campaign performance across social media, digital advertising, email and relevant website channels
• Analyze reach, engagement, traffic, click-through rates and conversions, and turn findings into actionable recommendations
• Work with internal teams, creative resources, agencies and other partners to deliver campaigns on time
• Deliver accurate and timely monthly performance reports with actionable recommendations
• Maintain accurate campaign expenditure and performance trackers
• Publish consistent social media content aligned with approved brand standards

Digital Marketing Coordinator