Senior Marketing Executive, Acquisition

The Key Support Services

. Own the planning and delivery of acquisition campaigns across The Key .

Posted 10/23/2026full-timeLondon • United KingdomSenior💰 £41,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and delivering B2B marketing campaigns with a strong focus on performance marketing and customer lifecycle management. Proficient in campaign optimisation and reporting, ensuring alignment with commercial outcomes and brand standards.

Highest-signal resume keywords

B2B Marketing Campaign DeliveryPerformance MarketingCopywriting SkillsSalesforce ProficiencyHubSpot Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningCampaign OptimisationMessaging Strategy DevelopmentData AnalysisCommercial Accountability

Soft Skills

CreativityCommunication SkillsJudgementPrioritisationCollaboration

Tools & Technologies

SalesforceHubSpot

Industry Keywords

UK Education LandscapeSchool StructuresLeadership RolesSaaS PlatformsMembership Subscriptions

About the role

Key responsibilities & impact

Own the planning and delivery of acquisition campaigns across The Key
Translate commercial priorities into campaign roadmaps, briefs and sequencing
Develop messaging strategies for non-member and whitespace audiences
Identify opportunities to test, learn and evolve campaign approaches
Oversee end-to-end campaign delivery across core channels
Ensure campaigns meet quality standards and brand guidelines
Monitor performance and optimise campaigns using insight and data
Support go-to-market strategies for new revenue lines and adjacencies
Partner with inside sales on targeting, sequencing, handoffs and conversion journeys
Collaborate with product and content teams to communicate product value
Own campaign reporting and insights, connecting activity to commercial outcomes
Establish repeatable campaign planning, delivery and optimisation processes
Act as a senior campaign specialist supporting marketing best practice and consistency

Requirements

What you’ll need

2+ years experience delivering B2B marketing campaigns with commercial accountability
Strong understanding of the customer lifecycle and performance marketing
High level of creativity in campaign thinking
Excellent copywriting skills and proven ability to deliver quality execution
Proven ability to plan, deliver and optimise campaigns across multiple channels
Strong judgement, prioritisation and delivery focus
Excellent communication skills and ability to articulate ideas and secure cross-functional buy-in
Prior understanding of the UK education landscape, school structures and leadership roles
Previous experience selling SaaS platforms, membership subscriptions or recurring support services
Practical background working alongside marketing teams on joint campaigns and lead management
Practical proficiency with Salesforce and/or HubSpot platforms

Benefits

Comp & perks

Good work-life balance
Training and support to succeed and progress
Generous holiday allowance
Flexible hours
Buying and selling holiday
Enhanced maternity pay
Free breakfast, fruit, and drinks
Regular socials