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The Kraft Heinz Company

Circular Packaging Advocacy Manager

The Kraft Heinz Company

. Develop and execute Kraft Heinz’s advocacy strategy on circular packaging across Europe and the UK .

Posted 11/2/2026full-timeAmsterdam • NetherlandsSeniorLeadWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in Government Affairs and Public Policy with a strong focus on circular packaging and sustainability. Capable of engaging with policymakers and stakeholders across Europe while translating complex regulatory issues into actionable advocacy strategies.

Highest-signal resume keywords
Government Affairs ExperienceEuropean Policymaking KnowledgeStakeholder Management SkillsPackaging and Sustainability ExpertiseStrategic Judgement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Regulatory AffairsPublic Policy DevelopmentCircular Economy AdvocacyEPR FrameworksLegislation MonitoringTechnical Expertise in PackagingPolicy Position DevelopmentHorizon-Scanning CapabilitiesEngagement with EU InstitutionsPackaging Tax Design
Soft Skills
Excellent Communication SkillsCoalition-Building SkillsRelationship ManagementCross-Functional CollaborationStrategic Thinking
Industry Keywords
FMCGConsumer GoodsRecyclingWaste PolicyPackaging LegislationSustainabilityEU Packaging RegulationNational Regulatory EnvironmentsPolicy ForumsEmerging Legislation

About the role

Key responsibilities & impact
  • Develop and execute Kraft Heinz’s advocacy strategy on circular packaging across Europe and the UK
  • Identify emerging packaging policy risks and opportunities across priority markets
  • Develop policy positions and advocacy strategies
  • Engage with European and national policymakers, regulators, industry associations and other stakeholders
  • Represent Kraft Heinz in industry coalitions and policy forums
  • Build relationships with key decision-makers and influencers
  • Ensure consistent messaging across European markets while adapting advocacy to national circumstances
  • Lead Government Affairs engagement on implementation of the EU Packaging and Packaging Waste Regulation (PPWR)
  • Monitor implementing and delegated legislation and related guidance
  • Assess implications for Kraft Heinz products, packaging and operations
  • Coordinate engagement with EU institutions, Member State governments and national authorities
  • Lead advocacy on national packaging levies and Extended Producer Responsibility (EPR) frameworks
  • Engage governments on packaging tax design and implementation
  • Advocate for effective and proportionate EPR systems and fee structures
  • Influence eco-modulation criteria related to packaging design, recyclability and recycling outcomes
  • Translate policy developments into implications for R&D and packaging development
  • Bring technical and scientific expertise into policy discussions
  • Support Regulatory and R&D engagement with policymakers on innovation and alternative packaging solutions
  • Provide senior leadership with updates, executive briefings and recommendations
  • Establish priorities across markets and policy files
  • Coordinate advocacy with country teams and external advisors
  • Develop horizon-scanning capabilities for emerging packaging legislation

Requirements

What you’ll need
  • 7+ years of experience in Government Affairs, Public Policy, Regulatory Affairs or a related field
  • Strong knowledge of European policymaking and national regulatory environments
  • Expertise with packaging, circular economy, sustainability, EPR, waste policy or related legislation
  • Experience engaging with EU institutions and national governments
  • Ability to understand complex technical and regulatory issues and translate them into compelling policy arguments
  • Strong stakeholder management and coalition-building skills
  • Excellent written and verbal communication skills
  • Ability to operate effectively across multiple European markets
  • Strong strategic judgement, with the ability to distinguish between technical issues and those that require senior-level advocacy
  • Experience working cross-functionally with technical, regulatory, R&D and commercial teams
  • Experience within the food, FMCG, packaging, recycling or consumer goods sectors would be an advantage
  • European languages additional to English is a plus

Benefits

Comp & perks
  • Equal Opportunity Employer commitment covering Underrepresented Ethnic Minority Groups, Women, Veterans, Individuals with Disabilities, Sexual Orientation, Gender Identity and other protected classes
  • Regular travel across Europe and the UK