Manager, Digital Shelf Strategy

The Kraft Heinz Company

. Drive organic growth for Kraft Heinz brands by optimizing shoppers’ experience across eCommerce retailers .

Posted 10/12/2026full-timeRemote • United StatesMid-LevelSenior💰 $104,200 - $130,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in eCommerce Marketing and Digital Merchandising, with a strong focus on optimizing shopper experiences and managing content development across various projects. Proficient in data analysis and collaboration with cross-functional teams to drive organic growth for brands.

Highest-signal resume keywords

ECommerce MarketingDigital MerchandisingContent DevelopmentData AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content SyndicationVisual Content CreationDigital Shelf ManagementData-Driven RecommendationsMicrosoft Office (PowerPoint, Excel)

Soft Skills

Strong CommunicationOrganizational SkillsCollaborationMultitaskingInquisitive Nature

Certifications & Qualifications

Bachelor’s Degree in BusinessBachelor’s Degree in Marketing

Industry Keywords

CPG ExperienceBrand PositioningCreative Agency ManagementRatings & ReviewsFast-Paced Environment

About the role

Key responsibilities & impact

Drive organic growth for Kraft Heinz brands by optimizing shoppers’ experience across eCommerce retailers
Create and manage engaging visual content
Manage PDP development for innovation, renovation, and LTO projects, including visual content, written content, and Ratings & Reviews
Manage the Digital Shelf creative agency relationship, prioritize work, ensure BIC creative delivery, and manage project delivery
Manage content development across innovation, renovation, LTO, and Brand Positioning projects
Manage project timelines and creative reviews from a Digital Shelf perspective
Manage the content syndication process and ensure content reaches retailer sites
Monitor and resolve syndication issues with Digital Shelf retail teams
Maintain and update KHC Digital Shelf content guidelines
Manage critical tools and capability development for the total Digital Shelf team
Intake BU Digital Shelf requests, scope projects, coordinate with agencies, and manage timelines
Define visual content standards across MRHI, Supplementary Images, A+ Content, and video
Manage the redevelopment of visual content and creative across the organization in partnership with business units
Define and manage measurement of new creative
Manage syndication planning for new visual creative assets

Requirements

What you’ll need

Bachelor’s Degree in Business, Marketing or similar function
3-5 years of experience in eCommerce Marketing, Digital Merchandising, Sales or similar role
CPG experience preferred but not required
Proficiency in Microsoft Office tools like PowerPoint and Excel
Strong communication skills with ability to collaborate across many cross-functional teams and agency partners
Ability to analyze data, generate insights, and make data-driven recommendations
Demonstrates future-forward thinking and proactively identifies opportunities
Excellent organizational skills, ability to multitask, and work effectively in a fast-paced environment
Naturally inquisitive, highly driven, and very self-sufficient
Salaried, exempt schedule

Benefits

Comp & perks

Performance-based bonus
Healthcare coverage, including medical, prescription drug, dental, and vision
Screenings/Assessments
Paid Time Off
Company Holidays
Leave of Absence
Flexible Work Arrangements
Recognition
Training
Employee Assistance Program
Wellbeing Programs
Family Support Programs
401k
Life insurance
Accidental Death & Dismemberment insurance
Disability coverage
Physical, social, emotional, and financial wellbeing events, resources, and learning opportunities