Senior Analyst, Digital Shelf

The Kraft Heinz Company

. Drive organic growth for Kraft Heinz brands by optimizing shoppers’ experience across eCommerce retailers .

Posted 10/12/2026full-timeRemote • United StatesSenior💰 $89,800 - $112,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Digital Shelf Management and eCommerce strategies, focusing on optimizing product visibility and shopper experience. Proficient in leveraging data insights and content optimization techniques to drive organic growth and improve product performance across various retail platforms.

Highest-signal resume keywords

Digital Shelf ManagementECommerce MarketingContent OptimizationSEO TechniquesData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Shelf StrategyKeyword AnalysisOn-Page OptimizationContent IntelligenceProduct Taxonomy DevelopmentPIM PlatformsContent SyndicationMarket Share AnalysisProduct Description ImprovementAI Product Citations

Soft Skills

Strong CommunicationLeadershipProblem-SolvingCollaborationInquisitive Nature

Tools & Technologies

Microsoft OfficePowerPointExcelSalsifySyndigo

Industry Keywords

CPG ExperienceShopper MarketingOrganic GrowthContent AccuracyOmni-Shopper Marketing

About the role

Key responsibilities & impact

Drive organic growth for Kraft Heinz brands by optimizing shoppers’ experience across eCommerce retailers
Own end-to-end Digital Shelf strategy and execution for a group of key customers
Act as a subject matter expert for written content strategy across retailer dot coms
Hold end-to-end PDP content responsibility for customers within the Alternate Channels sales area
Leverage content intelligence, customer partnerships, and digital shelf tools to drive Organic Product Placement, Sales, Market Share, and Content Accuracy
Improve product search rankings through keyword analysis, on-page optimization, and SEO techniques
Improve AI product citations and recommendations through content optimizations and AEO techniques
Analyze content performance and recommend improvements to product descriptions, images, and videos
Work with agency partners and vendor platforms to syndicate product content across retailer platforms
Develop and maintain structured product taxonomy aligned with retailer requirements
Identify, execute, and analyze test-and-learn opportunities for organic growth
Partner with Omni-Shopper Marketing, Sales, and external partners to align opportunities, drive execution, and measure results
Report on digital shelf performance and share strategic initiatives and learnings with the organization and leadership

Requirements

What you’ll need

1-3 years experience in digital shelf management, eCommerce, Shopper Marketing, or a related field
CPG experience preferred but not required
Demonstrated thought leadership in eCommerce marketing
Proficiency in Microsoft Office tools like PowerPoint and Excel
Experience with PIM platforms like Salsify & Syndigo preferred but not required
Strong communication skills with ability to collaborate across many cross-functional teams
Leadership skills to complete problem-solving tasks and make decisions autonomously
Ability to think strategically about information that will help stakeholders understand opportunities and impact on the business
Ability to leverage insights from data and research for continuous process improvement
Ability to take ownership of the business and lead
Ability to manage projects across multiple categories at once
Naturally inquisitive, highly driven, and very self-sufficient
Salaried, exempt schedule

Benefits

Comp & perks

Performance-based bonus
Affordable access to healthcare, protection, and savings programs for employees and eligible dependents
Medical, Prescription Drug, Dental, Vision, and Screenings/Assessments
Paid Time Off
Company Holidays
Leave of Absence
Flexible Work Arrangements
Recognition
Training
Employee Assistance Program
Wellbeing Programs
Family Support Programs
401k
Life insurance
Accidental Death & Dismemberment coverage
Disability coverage
Physical, social, emotional, and financial wellbeing events, resources, and learning opportunities
Remote work from a home office
1-2 trips per year