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Senior National Account Manager
The Kraft Heinz Company. Lead development and execution of sales and marketing programs to drive revenue growth across Away from Home channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in sales strategy development, relationship management, and data-driven decision-making to drive revenue growth in Away From Home channels. Proficient in executing marketing programs and collaborating cross-functionally to achieve business objectives.
Highest-signal resume keywords
Sales Strategy DevelopmentRelationship ManagementData Analysis for Customer StrategiesP&L OwnershipCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SalesCategory ManagementTrade StrategyData AnalysisPresentation SkillsNegotiation SkillsBudget ManagementCustomer Strategy DevelopmentMulti-Unit Sales ExperienceVolume Growth Identification
Soft Skills
Effective CommunicationInfluenceAdaptabilityTeam CollaborationCustomer Engagement
Tools & Technologies
Microsoft Office SuiteSalesforceMS TeamsZoomGoogle Meet
Certifications & Qualifications
Bachelor’s Degree in Business, Marketing, or SalesValid Driver’s License
Industry Keywords
Away From Home ChannelsC-StoreNon-Commercial AccountsDistributor PartnershipsFranchisee GroupsGPOsSyndicated DataTrade BudgetsResource AllocationCustomer Presentations
About the role
Key responsibilities & impact- Lead development and execution of sales and marketing programs to drive revenue growth across Away from Home channels
- Cultivate and manage relationships with distributors, C-store operators, franchisee groups, and non-commercial GPOs
- Navigate the three-tier system to leverage distributor and operator partnerships for consumer insights and business growth
- Identify growth opportunities using syndicated and internal data and develop actionable strategies to expand distribution and velocity
- Sell new and expanded distribution opportunities to regional and national operators
- Customize strategic sales plans based on customer needs and channel dynamics
- Deliver sales updates and performance reporting to senior leadership
- Ensure execution of promotions and innovation launches through follow-up and tracking
- Collaborate with National Account Manager peers and Customer Vice Presidents to deliver annual operating plan objectives
- Own and manage trade, travel, and expense budgets while ensuring efficient resource allocation and ROI
- Prepare and deliver customer presentations for business reviews and key selling initiatives
- Identify white-space opportunities and pursue volume growth within existing and new accounts
- Work from a home office with in-person customer, distributor, and internal-team engagements as needed
Requirements
What you’ll need- Bachelor’s degree in business, marketing, sales, or related field preferred; equivalent combination of education and experience will be considered
- 5 to 7 years of experience in sales, with at least 3 years focused on selling to multi-unit operators, non-commercial accounts, c-store, or regional chains
- Proven success building relationships with Away From Home customers, wholesalers, and internal cross-functional teams
- Strong understanding of category management, trade strategy, and P&L ownership
- Experience collaborating cross-functionally with marketing, supply chain, finance, and sales operations teams
- Ability to use data to develop and execute customer strategies
- Effective verbal and written communication, presentation, influence, and advanced negotiation skills
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook) and CRM tools such as Salesforce
- Ability to adapt selling strategies to virtual platforms including MS Teams, Zoom, Google Meet, and FaceTime
- Ability to lift up to 50 pounds when needed
- Valid driver’s license and ability to meet MVR requirements
- Willingness and ability to travel up to 40% of the time, including regular domestic travel and overnight trips as necessary
Benefits
Comp & perks- Performance-based bonus
- Company-provided vehicle or car allowance
- Healthcare coverage including medical, prescription drug, dental, and vision
- Screenings and assessments
- Paid time off
- Company holidays
- Leave of absence
- Flexible work arrangements
- Recognition programs
- Training
- Employee Assistance Program
- Wellbeing programs
- Family support programs
- 401(k)
- Life insurance
- Accidental Death & Dismemberment coverage
- Disability coverage
- Events, resources, and learning opportunities supporting physical, social, emotional, and financial wellbeing