Manager, Traveler Lifecycle Marketing

The Leading Hotels of the World

. Support the development and execution of lifecycle marketing strategies across traveler acquisition, engagement, conversion, retention, loyalty, and lifetime value .

Posted 10/13/2026full-timeNew York City • New York • United StatesMid-LevelSenior💰 $90,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, customer journey development, and CRM program execution, with a strong focus on data analysis and campaign optimization. Proficient in using Salesforce Marketing Cloud and AI tools to enhance customer engagement and retention.

Highest-signal resume keywords

Lifecycle MarketingCustomer Journey DevelopmentSalesforce Marketing CloudData AnalysisCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM CampaignsAudience SegmentationHTMLMarketing AutomationBehavioral TargetingPersonalization StrategiesCustomer Engagement MetricsContact StrategiesCustomer Retention

Soft Skills

Strong CommunicationRelationship ManagementProject ManagementAnalytical Skills

Tools & Technologies

Salesforce Marketing CloudAI Tools

Industry Keywords

HospitalityTravelLuxuryBrand EnvironmentsLoyalty Marketing

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Support the development and execution of lifecycle marketing strategies across traveler acquisition, engagement, conversion, retention, loyalty, and lifetime value
Translate audience strategies into personalized customer journeys, CRM programs, and lifecycle campaigns across LHW-owned marketing channels
Plan and execute lifecycle marketing campaigns and customer engagement programs for onboarding, activation, engagement, and loyalty
Develop personalized customer journeys and lifecycle communications with regional, hotel, and promotional content
Support the launch, adoption, and ongoing engagement of Leaders Club initiatives, benefits, and enhancements
Manage multichannel campaign execution, ensuring timely delivery, brand consistency, and attention to detail
Execute customer journeys, contact strategies, and personalized communications in Salesforce Marketing Cloud
Use AI tools, brand voice, and customer insights to craft customer-centric copy
Partner with cross-functional Marketing, Strategic Programs, Digital, Data, Commercial, Brand & Communications, and Content & Creative Studio teams
Monitor and analyze customer behavior, lifecycle marketing performance, and campaign effectiveness
Support testing, experimentation, and optimization initiatives
Translate customer insights and performance data into actionable improvements
Align lifecycle marketing initiatives with commercial priorities and improve marketing effectiveness, customer experience, and business performance

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, Hospitality, or a related field required
5+ years of experience in lifecycle marketing, CRM, customer engagement, digital marketing, loyalty marketing, or a related discipline
Experience developing and executing lifecycle marketing programs, customer journeys, CRM campaigns, contact strategies, and personalized communications across digital channels
Hands-on experience with HTML, marketing automation, audience segmentation, and customer journey logic
Understanding of behavioral targeting and personalization strategies
Strong analytical skills with the ability to interpret customer engagement, campaign performance, and lifecycle metrics
Understanding of loyalty marketing, membership programs, customer retention, and lifecycle engagement strategies
Experience using AI tools for copywriting and presentations
Experience exploring opportunities for automation, coding, and improved efficiency
Strong communication, relationship management, and project management skills
Experience with Salesforce Marketing Cloud preferred
Experience working in hospitality, travel, luxury, or brand environments preferred

Benefits

Comp & perks

22 days of Paid Time Off (PTO)
11 paid holidays, including birthdays as a floating holiday
Medical coverage available within the first month
Health Savings Account (HSA) with Company contribution
401(k) company match up to 4% of salary
Up to $500 for home office setup credit
Up to $500 travel credit
Unlimited access to financial advisors
Collaborative and inclusive work environment