Social Media Specialist

The New York Times

. Lead organic social strategy across North America, including channel mix, content pillars, posting cadence, and platform-specific approaches .

Posted 10/15/2026full-timeChicago • United StatesJuniorMid-Level💰 $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading organic social media strategy, particularly for Gen Z audiences on platforms like TikTok, Instagram, and YouTube. Proficient in producing AI-generated content and analyzing performance metrics to optimize engagement and growth.

Highest-signal resume keywords

Organic Social StrategyAI-Generated Content ProductionSocial Media Analytics ToolsCultural Fluency with Gen ZContent Performance Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media StrategyContent ProductionPerformance ReportingContent RoadmappingPlatform-Specific Approaches

Soft Skills

Self-DirectedCollaborationCreative Problem-Solving

Tools & Technologies

KlingHiggsfieldVeoSoraRunwayMidjourneyElevenLabs

Industry Keywords

Gen ZTikTokInstagramYouTubeSocial Media Management

About the role

Key responsibilities & impact

Lead organic social strategy across North America, including channel mix, content pillars, posting cadence, and platform-specific approaches
Translate brand strategy into social-native ideas for each platform
Set quarterly priorities and content roadmaps aligned with campaigns, commercial moments, and platform trends
Personally produce flagship content and AI-driven experiments
Build with generative tools such as Kling, Higgsfield, Veo, Sora, Runway, Midjourney, and ElevenLabs
Maintain a consistent weekly publishing cadence across priority channels
Prototype new formats and content concepts for scalable production
Collaborate with the International Social Media Manager on standards, tooling, workflows, and shared resources
Work with the Creative Director on visual identity, campaign integration, and creative quality
Coordinate with regional market leads, PR, performance marketing, and brand
Own organic social metrics including views, reach, engagement quality, audience growth, and brand-relevant signals
Run regular test-and-learn cycles and optimize content performance
Build monthly readouts focused beyond vanity metrics

Requirements

What you’ll need

Portfolio required, including personally produced social content and AI-generated work; candidates without a portfolio won’t be assessed
2–4 years in social media, including at least one year of strategic ownership of a brand channel
Deep cultural fluency with Gen Z audiences on TikTok, Instagram, and YouTube
Demonstrable portfolio of AI-generated social content
Native or proficient English
Deep platform fluency on TikTok, Instagram, and YouTube
Ability to interpret content performance reports and recommend actions
Hands-on experience using platform-native or third-party social analytics tools
Self-directed ability to turn ambiguous briefs into plans
Experience running social for a brand operating across multiple European markets

Benefits

Comp & perks

10% target bonus
Hybrid working with regular in-office days
AI tools encouraged during the hiring process
Full-time, permanent employment