Marketing Director

The People Brand

. Own performance marketing budgets and allocation across Google, Meta, affiliates, and other paid channels .

Posted 11/2/2026full-timeRemote • California • United StatesLead💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing, budget management, and campaign development for B2B audiences, with a strong focus on data-driven decision-making and team leadership.

Highest-signal resume keywords

Performance Marketing ManagementB2B Marketing ExperienceGoogle Ads ProficiencyBudget Ownership and P&L ManagementTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingCampaign DevelopmentBudget ManagementCreative TestingEmail MarketingSMS MarketingAffiliate MarketingData AnalysisForecastingProfitability Analysis

Soft Skills

Strong Eye for DesignBuilder's Mindset

Tools & Technologies

Google AdsMetaGA4BigQueryKlaviyo

Industry Keywords

E-Commerce MarketingB2B Trade ProgramMarketing CalendarOrganic SocialMerchandising

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Own performance marketing budgets and allocation across Google, Meta, affiliates, and other paid channels
Build marketing for the B2B trade program and attract and retain designers, architects, and hospitality clients
Manage the full marketing budget and vendor and partner contracts and renewals
Develop campaigns integrating creative testing and performance
Lead email, SMS, and lifecycle marketing for consumer and trade audiences
Own promotions with merchandising within margin guardrails
Oversee organic social and reviews, including Instagram, Pinterest, and Trustpilot
Run affiliate marketing end to end
Build measurement with finance and the data team across channels and customer types
Own go-to-market planning and the marketing calendar from planning through execution
Lead and develop the team, including email and SMS, creative, copy, and agency partners
Deliver profitable channel growth, a stronger trade program, trusted measurement, and a well-structured team

Requirements

What you’ll need

7+ years in e-commerce marketing, with at least 3 years leading performance marketing and managing budgets
Hands-on experience with Google Ads, Meta, and affiliates, with a track record of growing profitably
Experience marketing to B2B or trade audiences, or a clear point of view on how to build it
Experience owning a marketing P&L or budget, forecasting, contribution margin, and profitability-based spend decisions
Ability to brief, structure, and read creative tests
Strong eye for design and brand
Comfort with data, including GA4 and BigQuery or similar tools
Experience managing and developing a small team and outside partners
Bonus: experience in home, furniture, or design-led retail; Klaviyo; Instagram and Pinterest
Builder's mindset and willingness to work hands-on