Senior Manager, International Marketing

The People Brand

. Lead international brand and go-to-market strategy across 35 distributor markets and 70 countries .

Posted 10/8/2026full-timeCarlsbad • California • United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading international brand and go-to-market strategies, translating global strategies into actionable local plans, and managing marketing budgets across multiple markets. Proven ability to develop sell-in presentations and collaborate cross-functionally with teams in Marketing, Sales, Creative, Product, and E-Commerce.

Highest-signal resume keywords

International Marketing ExperienceBrand Marketing StrategySell-In Presentation DevelopmentCross-Functional CollaborationMarketing Budget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

International MarketingBrand MarketingSell-In PresentationsMarketing ToolkitsMarket-Specific ExecutionCampaign CoordinationProduct StorytellingMarket Launch SupportROI AnalysisDigital Strategies

Soft Skills

CommunicationLeadershipStrategic ThinkingRelationship ManagementProblem Solving

Tools & Technologies

E-Commerce PlatformsVisual Merchandising ToolsPresentation SoftwareMarketing Automation ToolsSocial Media Management Tools

Industry Keywords

Consumer Brand ExperienceFootwearApparelAction SportsOutdoor LifestyleDistributor RelationshipsFranchise PartnershipsGlobal Brand StrategyTrade ShowsShop-In-Shop Initiatives

About the role

Key responsibilities & impact

Lead international brand and go-to-market strategy across 35 distributor markets and 70 countries
Serve as the primary marketing liaison between headquarters and international distributors
Translate global strategies into actionable local plans across marketing, product, retail, and e-commerce
Coordinate seasonal marketing direction, campaign priorities, calendars, and product storytelling
Review distributor marketing plans and guide partners on activations, PR, social media, ambassadors, and local events
Identify international growth opportunities and support new market launches and transitions
Manage international marketing budgets and prioritize investment based on ROI, business objectives, and brand impact
Develop and distribute seasonal sell-in tools, presentations, templates, and brand resources
Build strategic sell-in decks and pitch materials for key products, franchises, categories, and market opportunities
Partner with Creative, Brand, Retail Marketing, Sales, vendors, Product, and E-Commerce teams
Support international content development, trade shows, showroom initiatives, visual merchandising, fixtures, POP, GWP, concept stores, and shop-in-shop initiatives
Support global brand meetings and international distributor programming
Lead international product collaborations from concept through launch, including development, timelines, GTM planning, execution, and post-launch analysis
Partner with E-Commerce on digital exclusives, product priorities, digital strategies, international launches, and brand readiness

Requirements

What you’ll need

5+ years of experience in international marketing, brand marketing, or a related discipline
Experience managing international distributor and/or franchise partner relationships strongly preferred
Demonstrated ability to translate global brand strategy into market-specific execution
Experience developing sell-in presentations, pitch decks, and marketing toolkits for external partners
Cross-functional experience across Marketing, Sales, Creative, Product, and E-Commerce
Consumer brand experience required; footwear, apparel, action sports, outdoor, or adjacent lifestyle categories preferred
Experience managing marketing budgets across multiple markets
Bachelor’s degree in Marketing, Business, International Business, or related field
Ability to travel internationally as needed