Senior Manager, Community Management

The RealReal

. Develop and execute The RealReal’s Reddit-first community strategy, including priority communities, participation model, account approach, governance, and roadmap .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $130,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in community management and brand communications, particularly on Reddit, with a strong ability to create platform-native content and engage effectively with community members. Possesses analytical skills to translate community insights into actionable business strategies while maintaining brand integrity and reputation.

Highest-signal resume keywords

Community ManagementReddit EngagementBrand CommunicationsSocial ListeningCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationCommunity MonitoringModeration PracticesAnalytical SkillsReputation Management

Soft Skills

Exceptional Writing SkillsEmpathySound JudgmentFlexibilityIndependent Decision-Making

Tools & Technologies

Community Management ToolsSocial Listening ToolsWorkflow ToolsSEO ToolsAEO Tools

Industry Keywords

LuxuryFashionRetailResaleE-Commerce

About the role

Key responsibilities & impact

Develop and execute The RealReal’s Reddit-first community strategy, including priority communities, participation model, account approach, governance, and roadmap
Serve as the hands-on voice of The RealReal, creating posts, comments, and responses that are timely, useful, and appropriate to each community
Build trusted relationships with moderators and community members through consistent, non-promotional participation
Exercise independent judgment about when and how the brand should engage, escalating sensitive legal, authenticity, safety, media, or reputational issues
Partner with CX to acknowledge and triage customer issues, initiate resolution workflows, and close the public communication loop
Participate in a shared evening and weekend coverage rotation with CX for urgent community conversations
Create Reddit-native content and develop briefs or first drafts for educational content with relevant experts and teams
Establish a cost-effective roadmap for monitoring, listening, and community-management tools
Partner with SEO/AEO teams to connect community activity with organic and AI-search priorities
Translate community conversations into recurring insights, highlighting customer pain points, reputational risks, and opportunities
Establish engagement guidelines, response standards, escalation protocols, moderation principles, and account governance
Measure performance across response time, resolution closure, engagement quality, sentiment, community health, priority conversation coverage, and shared SEO/AEO outcomes

Requirements

What you’ll need

8 to 10 years of experience in community management, social media, brand communications, reputation management, or a related field, including several years directly operating on Reddit
Demonstrated success building and managing an authentic brand or organizational presence on Reddit
Deep understanding of Reddit culture, subreddit norms, moderation practices, account credibility, and effective brand participation
Exceptional writing skills and the ability to communicate with clarity, empathy, and sound judgment
Strong brand and reputational judgment, with the ability to make independent decisions in ambiguous, fast-moving environments
Experience creating platform-native content and briefing creative teams or subject-matter experts on more developed content
Experience managing public customer concerns or reputational issues with CX, Communications, Legal, or operational teams
Ability to move fluidly between strategy and execution
Experience with social listening, community monitoring, moderation, reporting, and workflow tools
Strong analytical skills and the ability to translate community conversations into clear business insights
Strong cross-functional leadership skills
Flexibility to support urgent issues outside standard business hours as part of a shared coverage model
Experience with a consumer-facing brand with a complex customer experience or meaningful reputation considerations
Experience in luxury, fashion, retail, resale, marketplaces, or e-commerce
Experience building a community-management program from the ground up
Familiarity with the role community platforms play in SEO, answer-engine optimization, and digital brand reputation

Benefits

Comp & perks

Employee Stock Purchase Plan
401K with Company Match
Medical, Dental & Vision Insurance
Paid Parental Leave
9 Paid Company Holidays
Flexible Time Off (With Manager Approval)
Bonus program eligibility, depending on role
Incentive pay eligibility, depending on role