Director, YouTube Strategy

The Recording Academy

. Own end-to-end YouTube strategy across all company-owned channels, including channel architecture, content cadence, format development, and audience growth targets .

Posted 9/16/2026full-timeRemote • United StatesLead💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in YouTube growth strategy, including channel architecture, content development, and audience engagement. Proficient in analytics tools and capable of translating complex platform dynamics into actionable insights for leadership.

Highest-signal resume keywords

YouTube Growth StrategyYouTube Studio AnalyticsContent DevelopmentA/B Testing FrameworksCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Channel ArchitectureContent CadencePerformance ReportingAudience Growth TargetsEditorial DirectionYouTube Shorts ManagementAdSense OptimizationRecommendation Engine UnderstandingChannel Growth Playbook DevelopmentVideo Concept Development

Soft Skills

Strong Editorial InstinctsStakeholder InfluenceDecision-Making

Tools & Technologies

TubeBuddyVidIQSocial Blade

Industry Keywords

YouTube Partner ProgramContent IDAd-Friendliness Best PracticesMedia Company ExperienceBroadcast Background

About the role

Key responsibilities & impact

Own end-to-end YouTube strategy across all company-owned channels, including channel architecture, content cadence, format development, and audience growth targets
Translate knowledge of YouTube's algorithm, search, and browse functionality into editorial direction
Partner with production and creative teams on video concepts, thumbnails, titles, and packaging
Build performance reporting tracking views, watch time, CTR, subscriber growth, and revenue
Deliver regular insights to leadership
Lead development of a channel growth playbook with A/B testing frameworks for thumbnails, formats, and upload schedules
Collaborate with content developers, editors, and producers to foster experimentation and continuous learning
Identify and pursue revenue and growth opportunities involving Shorts, sponsorships, YouTube Select, and AdSense optimization
Track platform updates, creator trends, and competitor movements
Report to the Chief Global Entertainment Officer and partner with Grammy Studios, social, marketing, and strategy teams

Requirements

What you’ll need

Bachelor's degree in related fields
5+ years of experience in YouTube growth strategy, in-house at a media/content company or at a creator-facing agency
Proven track record growing a channel to meaningful scale (500K+ subscribers or significant watch-time growth on a competitive channel)
Fluency in YouTube Studio analytics, TubeBuddy, VidIQ, Social Blade, and practical understanding of the recommendation engine
Strong editorial instincts
Ability to set strategy, influence stakeholders, and make senior-level decisions with incomplete information
Excellent communication skills and ability to translate complex platform dynamics into clear guidance
Background in journalism, broadcast, or entertainment is nice to have
Experience managing a YouTube channel across multiple verticals or audience demographics is nice to have
Hands-on experience with YouTube Shorts is nice to have
Familiarity with YouTube Partner Program policies, Content ID, and ad-friendliness best practices is nice to have

Benefits

Comp & perks

Medical, dental, and vision coverage
401k match
Generous paid time off
Comprehensive benefits package for positions working 20+ hours per week
Reasonable accommodations for individuals with disabilities