The Recording Academy

Communications

• Track, compile, and distribute daily and monthly press coverage reports highlighting the Academy brand
• Flag inaccuracies or noteworthy coverage as needed
• Maintain and update media lists by researching new outlets and contacts
• Serve as first point of contact for incoming media requests, conducting initial research and routing requests to the appropriate team member
• Support corporate communications efforts, including executive talking points, brand messaging, interview briefs, and thought leadership
• Partner with the communications team to generate press coverage for events, campaigns, and organizational initiatives
• Coordinate credentialing, event logistics, and on-site operations during Grammy Week and other year-round events
• Support the review, drafting, and dissemination of press materials, including press releases and media alerts
• Support scheduling and logistics for media interviews
• Maintain and contribute to the department PR/media editorial calendar
• Utilize MuckRack, BusinessWire, and Marketing Cloud for press monitoring and materials distribution
• Provide support across the communications team and assist with special projects within the Marketing & Communications Department

Communications Coordinator

Director

• Own end-to-end YouTube strategy across all company-owned channels, including channel architecture, content cadence, format development, and audience growth targets
• Translate knowledge of YouTube's algorithm, search, and browse functionality into editorial direction
• Partner with production and creative teams on video concepts, thumbnails, titles, and packaging
• Build performance reporting tracking views, watch time, CTR, subscriber growth, and revenue
• Deliver regular insights to leadership
• Lead development of a channel growth playbook with A/B testing frameworks for thumbnails, formats, and upload schedules
• Collaborate with content developers, editors, and producers to foster experimentation and continuous learning
• Identify and pursue revenue and growth opportunities involving Shorts, sponsorships, YouTube Select, and AdSense optimization
• Track platform updates, creator trends, and competitor movements
• Report to the Chief Global Entertainment Officer and partner with Grammy Studios, social, marketing, and strategy teams

Communications Coordinator

Director, YouTube Strategy