Digital Strategy Coordinator

The Shipyard

. Build and test tags, triggers, and variables in the tag management platform according to Manager and Director specifications .

Posted 10/3/2026full-timeColumbus • Ohio • United StatesJuniorMid-Level💰 $55,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates proficiency in digital marketing and analytics, with a focus on tag management, CMS and CRM configuration, and data reporting. Capable of engaging with diverse stakeholders and maintaining organized documentation and tracking across multiple projects.

Highest-signal resume keywords

Tag ManagementGoogle Analytics 4Google Tag ManagerCMS PlatformsDigital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingAnalyticsWeb OperationsBasic HTMLData Reporting

Soft Skills

Clear Written CommunicationAttention to DetailOrganizationCuriosityStrong Information Retention

Tools & Technologies

Google SheetsExcelGoogle Search ConsoleWordPressHubSpot

Industry Keywords

Tag Management PlatformTracking SpecificationsCampaign ParametersStakeholder EngagementPerformance Reporting

Tech Stack

Tools & technologies

DrupalWordPress

About the role

Key responsibilities & impact

Build and test tags, triggers, and variables in the tag management platform according to Manager and Director specifications
Publish changes only with Director approval
Configure client CMS and CRM platforms, including redirect maps, structured data and schema fields, forms, and UTM campaign parameters
Verify tags, forms, redirects, and consent behavior during launches, migrations, and rebuilds
Research platform, plugin, and vendor options and document findings and trade-offs
Run crawls, exports, and prompt sets for site, content, and AI search audits
Maintain tracking specifications, tag inventories, and integration documents
Pull and assemble analytics and search data into recurring report templates and flag anomalies
Prepare charts, tables, and supporting slides for performance and campaign decks
Track tickets, timelines, and open questions with developers, Media, Creative, and Earned teams
Prepare meeting notes, follow-ups, and status updates for internal and client check-ins
Develop toward independent builds, report ownership, and workstream support

Requirements

What you’ll need

0-2 years of experience in digital marketing, analytics, web operations, or a related field
Curiosity about how websites, tracking, and marketing technology work, and excitement to learn new platforms quickly
Comfort engaging with stakeholders at every level of technical comfort, from developers to client leadership
Clear written communication for concise, useful documentation
Strong information retention across projects
Attention to detail and discipline to follow written specifications and check work
Organization to manage multiple tickets, deadlines, and open questions
Comfort in Google Sheets or Excel
Any experience in digital marketing, analytics, or web operations is welcome, including internships, co-ops, and relevant coursework
Must be authorized to work in the U.S. without the need for visa sponsorship
Bonus exposure to Google Analytics 4, Google Search Console, Google Tag Manager, CMS platforms such as WordPress or Drupal, CRM platforms such as HubSpot or Salesforce, basic HTML, or AI search and generative engine optimization

Benefits

Comp & perks

Open PTO
Flexible work hours and remote work
Paid holidays + holiday closure between Christmas Eve and New Year’s Day
Company-paid medical, dental, and vision insurance
Life insurance and disability benefits
401k program with employer matching
6 weeks paid parental leave
Employee bonus referrals
Company-provided snacks and beverages (yes, beer/wine included)