The Shipyard

General

• Develop a foundational understanding of digital and traditional media channels
• Build proficiency with MRI/Simmons, MediaRadar, and SimilarWeb
• Support research, data pulls, media plan assembly, and competitive analyses
• Learn media budget structures and plan development against client goals
• Ensure accurate and timely media billing
• Monitor emerging platforms, industry news, and consumer behavior shifts
• Support strategic recommendations through audience insights, data, and research
• Analyze data and provide troubleshooting and recommendations
• Communicate with internal team members and summarize research findings
• Participate in team meetings, take notes, and follow up on action items
• Build reliable working relationships with team members
• Support cross-functional requests involving investment, analytics, creative, and client engagement
• Develop vendor and media partner relationships under senior guidance

Media Coordinator

• Build and test tags, triggers, and variables in the tag management platform according to Manager and Director specifications
• Publish changes only with Director approval
• Configure client CMS and CRM platforms, including redirect maps, structured data and schema fields, forms, and UTM campaign parameters
• Verify tags, forms, redirects, and consent behavior during launches, migrations, and rebuilds
• Research platform, plugin, and vendor options and document findings and trade-offs
• Run crawls, exports, and prompt sets for site, content, and AI search audits
• Maintain tracking specifications, tag inventories, and integration documents
• Pull and assemble analytics and search data into recurring report templates and flag anomalies
• Prepare charts, tables, and supporting slides for performance and campaign decks
• Track tickets, timelines, and open questions with developers, Media, Creative, and Earned teams
• Prepare meeting notes, follow-ups, and status updates for internal and client check-ins
• Develop toward independent builds, report ownership, and workstream support

Media Coordinator

Digital Strategy Coordinator