Paid Ads Specialist – Google, Meta

THE/STUDIO

. Own paid acquisition on Google and Meta, including new-customer revenue and affordable CAC .

Posted 10/9/2026full-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid acquisition campaigns across Google and Meta, with a strong focus on customer acquisition cost (CAC) and revenue generation. Proficient in leveraging first-party data for audience building and creative development, while utilizing advanced tracking and reporting tools.

Highest-signal resume keywords

Paid Acquisition ManagementGoogle Ads OptimizationMeta Advertising DevelopmentAutomated Bidding StrategiesCreative Concept Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMeta AdsAutomated BiddingValue-Based BiddingIncrementality TestingConversion TrackingAudience BuildingCreative DevelopmentData AnalysisCampaign Optimization

Soft Skills

Project ManagementCollaborationCommunicationProblem-SolvingCreativity

Tools & Technologies

GA4GTMCAPIAI ToolsCRM Systems

Industry Keywords

Customer Acquisition CostReturn on Ad SpendE-commercePerformance MarketingDigital Advertising

About the role

Key responsibilities & impact

Own paid acquisition on Google and Meta, including new-customer revenue and affordable CAC
Scale and optimize a $100k+/month Google Ads account across Search, PMax, Shopping, and YouTube
Feed CRM conversion values, customer status, and margin data into value-based bidding
Build Meta advertising from scratch, including account structure and testing framework
Develop an ideation-to-production system for advertising creatives
Mine CRM, customer reviews, sales call transcripts, support tickets, forums, competitor ads, and search terms for audience and creative insights
Create and iterate advertising concepts, angles, hooks, formats, static ads, UGC-style video, and motion creative using AI
Brief and manage designers, freelancers, or agencies when required
Determine CAC targets, bids, budgets, and channel goals using unit economics
Design and evaluate holdout, geographic, or lift tests for incrementality
Plan and document structured campaign tests with hypotheses, metrics, budgets, and timelines
Verify conversion tracking across GA4, GTM, CAPI, and offline conversions
Identify and propose solutions for server-side tracking, landing-page CRO, video production, feed management, and localization needs
Launch and evaluate new paid channels with clear testing, budget, tracking, and scaling criteria
Produce weekly reporting on spend, new customers, CAC, and revenue by channel, including source and metric definitions
Work directly with the CEO, executive team, and Head of Marketing

Requirements

What you’ll need

5+ years of hands-on paid acquisition experience
Personally built and run paid acquisition accounts
Personally managed $50k+ per month on Google Ads
Strong knowledge of automated bidding, including tROAS, tCPA, value-based bidding, and PMax
Built a Meta account from scratch
Strong understanding of margin, AOV, LTV, payback, and break-even CAC
Experience optimizing toward new-customer revenue
Ability to build audiences from first-party data and research
Ability to develop creative concepts and provide a portfolio
Experience running or reading incrementality tests
Understanding of attribution windows and models
Ability to connect CRM sales data to Google and Meta and troubleshoot tracking
Experience hiring, briefing, and managing freelancers or agencies
Launched at least one new paid channel from zero
Experience with campaigns for products sold across several countries
English level: C1/C2
Daily AI use for research, creative generation, reporting, and visualizations
Ability to select appropriate image and video AI models
Ability to identify and verify incorrect AI output
Nice-to-have: 1–2 years in a performance agency
Nice-to-have: E-commerce, custom products, merch, or print-on-demand experience
Nice-to-have: A funnel mixing self-serve checkout and sales-led deals
Nice-to-have: Server-side tracking, HubSpot or Pipedrive
Nice-to-have: Microsoft Ads or LinkedIn Ads

Benefits

Comp & perks

A real budget and the freedom to spend it well
Direct access to the CEO and executive team
High visibility, direct mentorship, and a seat at the table
Product and strategic influence in a flat hierarchy
High autonomy, minimal red tape, and room for personal and professional acceleration
Your call on tools and AI subscriptions
Competitive, outcome-driven compensation packages tailored to the candidate's level of impact