Website Lifecycle Marketing Lead

THE/STUDIO

. Own the structure, messaging and conversion of the website and key product pages .

Posted 10/19/2026full-timeRemoteSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in website conversion, messaging, and lifecycle marketing, with a strong focus on data-driven decision-making and customer journey optimization. Proficient in A/B testing and CRM tools to enhance revenue and customer engagement.

Highest-signal resume keywords

B2B Marketing ExperienceWebsite Conversion OwnershipLifecycle Email Program DevelopmentA/B Testing FundamentalsFluent Written English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Website ConversionLifecycle MarketingCopywritingA/B TestingCustomer Journey MappingEmail MarketingData AnalysisRevenue MeasurementCustomer ResearchSales Funnel Optimization

Soft Skills

CollaborationOwnershipCommunicationStrategic ThinkingProblem Solving

Tools & Technologies

CRM SoftwarePipedriveHubSpotEmail PlatformsAI Sales Agents

Industry Keywords

E-commerce MarketingCustom ManufacturingMerchandisingPrint on DemandCustomer Segmentation

About the role

Key responsibilities & impact

Own the structure, messaging and conversion of the website and key product pages
Plan and run readable tests and ship changes with design and engineering
Build the customer journey after the first order, including onboarding, reorder triggers, win-back and repeat paths
Own recurring revenue goals together with the Head of Marketing
Define positioning for THE/STUDIO and each product line across customer segments
Maintain a single source of truth for messaging used by the website, ads, sales and AI sales agent
Plan, write and run lifecycle and marketing email communications
Turn sales calls, customer conversations and reviews into copy, page changes and new tests
Measure performance using revenue and CRM data, including conversion rate, repeat revenue and repeat order value
Collaborate directly with the CEO, executive team, design and engineering

Requirements

What you’ll need

4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging or lifecycle
Track record of copy and pages built from real customer research, not assumptions
Experience building lifecycle or email programs, with results demonstrable in revenue
Solid A/B testing basics: sample size, a single primary metric, and a minimum effect worth acting on
Ability to own work end to end with little supervision, from strategy to shipped page or flow
Fluent written English
Experience with funnels that mix self-serve and sales-led buying (nice to have)
Hands-on experience with a CRM such as Pipedrive or HubSpot and an email platform (nice to have)
Experience writing prompts or knowledge bases for AI sales or support agents (nice to have)
Background in custom manufacturing, merch or print on demand (nice to have)
Resume/CV must be submitted in English

Benefits

Comp & perks

Direct access to leadership, including direct mentorship and a seat at the table
High visibility and opportunity to work directly with the CEO and executive team
Product and strategic influence in a flat-hierarchy environment
High autonomy and minimal red tape
Significant room for personal and professional acceleration
Flexible working timezone/hours
Competitive, outcome-driven compensation packages tailored to the candidate's level of impact
Full-time exclusive independent contractor engagement
Equal opportunity and inclusive, high-performance culture free from discrimination