Manager, Brand – Private Brands

The Vitamin Shoppe

. Drive portfolio growth through innovation, renovation, assortment optimization, and lifecycle management .

Posted 10/14/2026full-timeSecaucus • New Jersey • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product innovation, brand management, and assortment optimization within the nutraceutical industry, ensuring alignment with brand strategy and regulatory compliance. Proven ability to analyze market trends and consumer insights to drive portfolio growth and enhance brand equity.

Highest-signal resume keywords

Product InnovationBrand ManagementAssortment OptimizationNutraceutical Industry KnowledgeRegulatory Compliance (DSHEA, FDA)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product CommercializationMarket AnalysisSales Penetration AnalysisBudgetingProject Management

Soft Skills

Analytical SkillsInterpersonal SkillsProblem-Solving SkillsPresentation SkillsCommunication Skills

Tools & Technologies

MS Office Software

Industry Keywords

Nutritional SupplementsDietary SupplementsBrand StrategySKU PositioningConsumer Insights

About the role

Key responsibilities & impact

Drive portfolio growth through innovation, renovation, assortment optimization, and lifecycle management
Translate consumer, category, and competitive insights into financially viable business opportunities
Lead brand-building processes aligned with portfolio strategy
Create and champion brand strategy and brand-building efforts for assigned brands
Monitor category market trends and evolving consumer needs
Conduct category and portfolio reviews analyzing sales, penetration, profitability, productivity, margin, customer trends, and competitive dynamics
Identify opportunities for innovation, assortment optimization, portfolio enhancement, and business growth
Meet with contract manufacturers and raw material suppliers to identify new ingredients, technology, and delivery formats
Help create and implement SKU positioning strategy, label copy, and design
Coordinate with agency partners and in-house teams to align marketing and communication strategy with brand strategy
Develop and present brand or product strategy cross-functionally for marketing campaigns and brand designs
Develop brand equity and ensure products meet brand guardrails and strategy
Deliver against sales plan and budget
Provide concise project-status updates covering status, challenges, and issue resolution throughout the project lifecycle
Read technical documents and formulations, troubleshoot challenges, and analyze next steps and timing
Travel out of town occasionally for trade shows and corporate conferences

Requirements

What you’ll need

Bachelor’s Degree in business, marketing, merchandising or related field; or an equivalent combination of education and experience sufficient to successfully perform the key job requirements
3+ years of experience designing nutritional supplements
5+ years of experience in product innovation, assortment optimization, brand management, commercialization, and merchandising
Nutraceutical industry knowledge, including high-performing brands and ingredients
Proficient knowledge of Dietary Supplements in the U.S. (DSHEA) and FDA regulations
Positive attitude, self-motivated, with critical attention to detail, deadlines, and reporting
Understanding of how customers relate to brands, brand guardrails, and how products support brand strategy
Ability to influence and maintain collaborative relationships across the organization and with internal and external clients
Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management, and planning skills
Strong verbal and written communication skills
Ability to work autonomously and within a fast-paced, deadline-oriented team environment
Proficient in MS Office software

Benefits

Comp & perks

Competitive wages and benefits
Equal application of fair human resources policies
Access to facilities and programs
Training and general treatment during employment
Limited out-of-town travel for trade shows and corporate conferences