The Vitamin Shoppe

Operations

• Manage campaign setup, trafficking, QA, and launch processes across paid media channels
• Maintain campaign naming conventions, tracking standards, documentation, media calendars, promotional calendars, and execution timelines
• Coordinate creative asset delivery and trafficking across platforms
• Establish and enforce media operations best practices and quality control processes
• Maintain media budgets and monitor pacing against monthly, quarterly, and annual investment plans
• Track spend discrepancies and resolve budget issues
• Partner with Finance on invoice reconciliation, accruals, and billing processes
• Manage Google Merchant Center, including account health, diagnostics, policy compliance, and product disapprovals
• Partner with ecommerce and merchandising teams to resolve feed and product data issues
• Maintain feed taxonomy, product attributes, categorization, and data quality standards
• Coordinate feed updates for promotions, inventory, pricing, and product launches
• Partner with agencies, platform partners, and internal stakeholders to ensure feed accuracy
• Evaluate and implement feed enhancements for Shopping and Performance Max campaigns
• Ensure data accuracy across media platforms, analytics tools, and reporting environments
• Identify reporting discrepancies and coordinate resolution
• Coordinate implementation and validation of pixels, conversion APIs, UTMs, and event tracking
• Manage platform access, permissions, and governance
• Support new marketing technology testing, implementation, and adoption
• Develop standard operating procedures and scalable workflows
• Identify operational bottlenecks, implement solutions, and drive automation across reporting, budgeting, campaign management, and feed operations
• Improve operational consistency across channels and partners
• Report to the Director of Growth
• Strengthen campaign accuracy, budget pacing, billing reconciliation, feed quality, and performance visibility
• Support platform and technology onboarding, media efficiency, optimization speed, customer acquisition, cross-functional feedback loops, and repeatable internal processes

Media Operations Manager