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Media Operations Manager
The Vitamin Shoppe. Manage campaign setup, trafficking, QA, and launch processes across paid media channels .
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Manage campaign setup, trafficking, QA, and launch processes across paid media channels
- Maintain campaign naming conventions, tracking standards, documentation, media calendars, promotional calendars, and execution timelines
- Coordinate creative asset delivery and trafficking across platforms
- Establish and enforce media operations best practices and quality control processes
- Maintain media budgets and monitor pacing against monthly, quarterly, and annual investment plans
- Track spend discrepancies and resolve budget issues
- Partner with Finance on invoice reconciliation, accruals, and billing processes
- Manage Google Merchant Center, including account health, diagnostics, policy compliance, and product disapprovals
- Partner with ecommerce and merchandising teams to resolve feed and product data issues
- Maintain feed taxonomy, product attributes, categorization, and data quality standards
- Coordinate feed updates for promotions, inventory, pricing, and product launches
- Partner with agencies, platform partners, and internal stakeholders to ensure feed accuracy
- Evaluate and implement feed enhancements for Shopping and Performance Max campaigns
- Ensure data accuracy across media platforms, analytics tools, and reporting environments
- Identify reporting discrepancies and coordinate resolution
- Coordinate implementation and validation of pixels, conversion APIs, UTMs, and event tracking
- Manage platform access, permissions, and governance
- Support new marketing technology testing, implementation, and adoption
- Develop standard operating procedures and scalable workflows
- Identify operational bottlenecks, implement solutions, and drive automation across reporting, budgeting, campaign management, and feed operations
- Improve operational consistency across channels and partners
- Report to the Director of Growth
- Strengthen campaign accuracy, budget pacing, billing reconciliation, feed quality, and performance visibility
- Support platform and technology onboarding, media efficiency, optimization speed, customer acquisition, cross-functional feedback loops, and repeatable internal processes
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Analytics, Ecommerce, or a related field
- 3+ years of experience in media operations, digital marketing, ecommerce marketing, or marketing operations
- Experience with paid media platforms including Meta, Google Ads, and TikTok
- Experience managing Google Merchant Center and ecommerce product feeds
- Experience with tracking methodologies, attribution, and digital analytics
- Experience managing media budgets, forecasting, and billing reconciliation
- Advanced Excel skills
- Strong project management and organizational skills
- Ability to manage multiple priorities in a fast-paced environment
- Preferred: Experience in ecommerce or retail marketing
- Preferred: Familiarity with Feedonomics, ChannelAdvisor, or similar feed management tools
- Preferred: Experience with Google Analytics 4, Google Tag Manager, Looker Studio, Tableau, or Power BI
- Preferred: Understanding of conversion APIs and server-side tracking solutions
- Preferred: Experience supporting Shopping, Performance Max, and feed-driven advertising programs
Benefits
Comp & perks- Competitive wages and benefits
- Equal opportunity employment and nondiscrimination protections
- Training and general treatment during employment
- Fair and impartial treatment in the workplace