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Chief Marketing Officer
The Ward Law Group, PL. Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states .
About the role
Key responsibilities & impact- Build and execute a national marketing strategy that scales revenue and brand reputation across multiple states
- Own the full funnel, including paid media, SEO/SEM, PR, TV/radio, influencer, community outreach, and brand storytelling
- Lead and grow a team of 15–25+ marketers across social, digital, paid, creative, and content
- Hire, mentor, and build internal career pathways for top talent
- Define and track KPIs including CAC, CPL, cost-per-signed-case, and ROI
- Build dashboards and reporting cadences driving weekly/monthly strategic decisions
- Localize and adapt campaigns for Miami, Orlando, NYC, and Texas markets
- Develop campaigns for bilingual English/Spanish audiences
- Navigate state-specific Bar/legal advertising compliance requirements
- Own a $10M+ annual marketing budget
- Negotiate vendor/media contracts and hold partners accountable to ROI
- Sit on the Executive Leadership Team and translate marketing performance into business strategy for firm leadership
Requirements
What you’ll need- 10+ years in senior marketing leadership (CMO, VP, SVP)
- 7+ direct reports and teams of 20+
- Track record scaling marketing in a company that grew from $50M to $250M+, with 30%+ YoY growth
- Managed $10M+ annual budgets with demonstrable ROI
- Deep, full-funnel expertise: SEO, Google Ads, Meta, TikTok, YouTube, TV/radio, PR, influencer
- Experience with Salesforce, CallRail, Google Analytics, and AI-driven marketing tools
- Experience in a regulated industry (legal, healthcare, insurance, financial services)
- Bachelor's degree in Marketing, Business, or related field
- Strongly preferred: Bilingual English/Spanish, experience marketing to Hispanic/multicultural audiences, multi-state expansion experience
- Employment contingent upon verification of identity and authorization to work in the United States
Benefits
Comp & perks- Flexible work location: remote, Miami Lakes HQ, or NYC office
- Health, dental, vision, disability, and firm-paid life insurance
- 401(k) with 100% match on first 3% + 50% on next 2% (after 1 year, immediate vesting)
- 3 weeks PTO to start
- Professional development and continuing education support
- Collaborative, growth-oriented team environment
- Medical, dental & vision hospital plans
- 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
- Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents)
- Company paid short and long-term disability
- Health & Dependent Care Spending Accounts (HSA & DCFSA)
- Employee Assistance Program
- Tuition Assistance
- Paid time off and paid holidays