E-Commerce Marketplace, PIM Specialist

The Wine Group

. Set up, launch and manage advertising campaigns across third-party marketplaces such as Instacart, DoorDash and Uber Eats.

Posted 10/8/2026full-timeRemote • California • United StatesJuniorMid-Level💰 $72,500 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing advertising campaigns across third-party marketplaces, with a strong focus on campaign performance analysis and optimization. Proficient in utilizing Salsify for product data management and creating digital assets aligned with brand standards.

Highest-signal resume keywords

ECommerce Campaign ManagementSalsify ExperienceDigital Asset CreationRetail Media KnowledgeStrong Excel Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OperationsDigital MarketingProduct Data QualityContent SyndicationCampaign MeasurementBudget ManagementPerformance ReportingData AnalysisDigital Shelf ContentThree-Tier Beverage Alcohol System

Soft Skills

Attention to DetailProject ManagementCommunication SkillsCollaborationOrganizational Skills

Tools & Technologies

CanvaAdobe Creative SuitePowerPoint

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

CPGMarketplace ActivationAdvertising CampaignsPromotional StrategiesBrand Collaboration

About the role

Key responsibilities & impact

Set up, launch and manage advertising campaigns across third-party marketplaces such as Instacart, DoorDash and Uber Eats.
Translate approved briefs into platform-ready campaign plans.
Build and quality-check campaign details, including product selection, placements, targeting, budgets, bids, flight dates, promotions and tracking requirements.
Create and adapt digital assets and copy for platform specifications.
Collaborate with brand teams to maintain the intended look and feel and route work for review and approval.
Monitor campaign delivery, spend pacing and performance, including impressions, clicks, conversions, sales and return on ad spend.
Make in-scope optimizations and escalate budget or strategy decisions as needed.
Coordinate campaign calendars, promotional moments and launch readiness with brand marketing, sales, agencies and marketplace or retail media partners.
Prepare campaign reporting by platform and brand, identify performance trends and share recommendations.
Maintain campaign-relevant product information and content workflows in Salsify.
Validate product data accuracy and syndication for activation.
Review marketplace and retailer product pages for content, availability, pricing and promotional accuracy.
Coordinate corrections with internal teams, distributors or platform partners.
Follow company approval processes, platform requirements and applicable beverage alcohol rules within the three-tier system.
Improve campaign setup, asset handoffs, Salsify workflows and reporting processes.
Share platform updates and eCommerce best practices with the team.
Report to the Senior Manager of eCommerce.

Requirements

What you’ll need

Bachelor’s degree required.
2+ years of experience in eCommerce, campaign operations, retail media, digital marketing or marketplace activation, preferably in CPG or beverage alcohol.
Hands-on experience setting up or managing campaigns in third-party marketplace advertising platforms such as Instacart, DoorDash or Uber Eats preferred.
Working experience with Salsify or another PIM platform, including product data quality, approved asset workflows or content syndication.
Demonstrated ability to create and adapt digital campaign assets using tools such as Canva or Adobe Creative Suite, guided by brand plans and visual standards.
Comfortable collaborating with brand teams on review and approval.
Strong Excel skills and comfort working with campaign data, budgets, performance reports and large data sets.
Able to summarize findings in PowerPoint or other clear formats.
Highly organized project manager with careful attention to detail, sound communication skills and the ability to coordinate multiple campaigns and deadlines across teams and external partners.
Understanding of retail media, campaign measurement, digital shelf content and/or the three-tier beverage alcohol system preferred.
Ability to perform tasks requiring bending, stooping, standing, and twisting.
Must be able to lift up to 40 lbs. (a case of wine).

Benefits

Comp & perks

Remote work eligibility
Travel to industry and/or company events, up to 20% of the time