The Wine Group

Ecommerce

• Set up, launch and manage advertising campaigns across third-party marketplaces such as Instacart, DoorDash and Uber Eats.
• Translate approved briefs into platform-ready campaign plans.
• Build and quality-check campaign details, including product selection, placements, targeting, budgets, bids, flight dates, promotions and tracking requirements.
• Create and adapt digital assets and copy for platform specifications.
• Collaborate with brand teams to maintain the intended look and feel and route work for review and approval.
• Monitor campaign delivery, spend pacing and performance, including impressions, clicks, conversions, sales and return on ad spend.
• Make in-scope optimizations and escalate budget or strategy decisions as needed.
• Coordinate campaign calendars, promotional moments and launch readiness with brand marketing, sales, agencies and marketplace or retail media partners.
• Prepare campaign reporting by platform and brand, identify performance trends and share recommendations.
• Maintain campaign-relevant product information and content workflows in Salsify.
• Validate product data accuracy and syndication for activation.
• Review marketplace and retailer product pages for content, availability, pricing and promotional accuracy.
• Coordinate corrections with internal teams, distributors or platform partners.
• Follow company approval processes, platform requirements and applicable beverage alcohol rules within the three-tier system.
• Improve campaign setup, asset handoffs, Salsify workflows and reporting processes.
• Share platform updates and eCommerce best practices with the team.
• Report to the Senior Manager of eCommerce.

Explore E-Commerce Marketplace, PIM Specialist at The Wine Group. Review requirements and application details.