Regional Sales Manager

The Wonderful Company

. Develop monthly sales volume and distribution plans by channel, securing distributor commitment to agreed targets .

Posted 11/5/2026full-timeShanghai • ChinaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales volume development, distributor management, and trade marketing within the consumer packaged goods sector. Proficient in building relationships with key stakeholders and executing strategic plans to drive growth in competitive markets.

Highest-signal resume keywords

Sales Volume DevelopmentDistributor ManagementTrade MarketingBilingual CommunicationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Performance AnalysisVolume ForecastingProject ManagementBusiness DevelopmentAccount Management

Soft Skills

Relationship BuildingCommunication SkillsOrganizational SkillsAdaptabilityProactive Approach

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointMicrosoft Word

Industry Keywords

Consumer Packaged GoodsBeveragesLuxury GoodsTrade PromotionsMerchandising

About the role

Key responsibilities & impact

Develop monthly sales volume and distribution plans by channel, securing distributor commitment to agreed targets
Grow distribution across trade channels by winning new accounts and expanding existing customer relationships
Build strong relationships with distributors and key decision-makers, conducting account visits independently and alongside distributor teams
Develop and deliver sales presentations to secure regional and national accounts and support programme execution across markets
Plan and execute trade promotions, merchandising programmes and special events, measuring results against agreed objectives
Analyse sales performance, identify growth opportunities and address underperforming accounts or risks to distribution
Manage volume forecasting and coordinate stock availability, warehouse inventory and container requirements with logistics teams
Manage promotional materials and budgets, secure distributor co-funding and review promotional claims and invoices for accuracy
Deliver product training to customers and hospitality teams
Resolve customer enquiries, support daily account requirements and provide regular business performance reports
Support additional projects as required
Report to the Regional Sales Director
Drive sales and distribution growth for FIJI Water and Wines across China

Requirements

What you’ll need

A minimum of eight years’ relevant experience, preferably within consumer packaged goods, beverages or luxury goods
A bachelor’s degree in Business, Marketing, Finance or a related field
Strong understanding of sales, distributor management, business development and trade marketing
Experience with luxury or premium products would be an advantage
Proven ability to build relationships and engage senior business leaders and key customer stakeholders
Excellent communication and presentation skills
Fluency in written and spoken Chinese and English
Ability to develop strategic plans and translate them into effective execution
Strong analytical, project management and organisational skills
Ability to manage competing priorities in a fast-paced environment
A proactive, resourceful and self-disciplined approach
Ability to work independently and collaborate across teams and cultures
Adaptability and openness to learning as business needs evolve
High proficiency in Microsoft Excel, PowerPoint and Word
Flexibility to support special events during evenings and weekends when required

Benefits

Comp & perks

Competitive benefits package (salary plus bonus)
Opportunity for development and internal mobility
Wonderful Giving - allowing you to donate company money to a cause of your choice
Wonderful Neighbor - Staff spend a day in the community helping with various projects
Company focused on wellness and health
Growth and development opportunities
Innovation encouraged and ideas celebrated