Regional Sales Manager, Convenience

The Wonderful Company

. Develop and execute sales plans across the assigned Convenience territory .

Posted 10/22/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $100,000 - $130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing sales plans within the Convenience channel, managing customer relationships, and utilizing data analysis to drive performance and strategic decision-making.

Highest-signal resume keywords

Convenience Channel ExpertiseCustomer Relationship ManagementSales Data AnalysisPricing and Promotional Program DevelopmentStrong Excel Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PlanningBusiness Performance ManagementCustomer Strategy DevelopmentNegotiation SkillsData AnalysisForecastingMerchandising ExecutionTrade Investment ManagementPromotional Program DevelopmentCategory Trend Evaluation

Soft Skills

Persuasive CommunicationRelationship BuildingAdaptabilityProblem-SolvingTeam Collaboration

Tools & Technologies

CircanaSyndicated Data PlatformsExcel

Industry Keywords

Convenience RetailersWholesalersDistributorsCPG SalesSnacksNutsBetter-For-You Categories

About the role

Key responsibilities & impact

Develop and execute sales plans across the assigned Convenience territory
Achieve annual distribution, pricing, volume, and revenue goals
Manage business performance against established targets and identify opportunities to close gaps
Directly manage and grow relationships with key Convenience retailers, wholesalers, and distributors
Lead customer planning, business reviews, and selling meetings
Secure new points of distribution across core and innovation items
Improve assortment, shelf presence, and merchandising execution
Develop and execute customer pricing and promotional programs
Manage trade investment against budgets and ROI expectations
Evaluate performance and adjust plans based on results
Use customer, shipment, and syndicated data to evaluate performance and identify opportunities
Develop customer recommendations and support annual planning and forecasting
Partner with Marketing, Trade Planning, Supply Chain, Category Insights, Finance, and other internal teams
Resolve business needs and deliver sales, pricing, promotional, and profitability objectives for the Western US territory

Requirements

What you’ll need

Strong understanding of the Convenience channel, including retailers, distributors, wholesalers, and independent operators
5+ years prior Convenience or CPG sales experience in the snacks, nuts, or better-for-you categories preferred
Proven experience directly managing customer relationships
Experience developing annual customer plans and leading business reviews and sales meetings
Experience developing and evaluating pricing and promotional programs
Experience managing customer investment against budgets
Strong Excel skills
Experience using sales and syndicated data to analyze performance, forecast demand, and identify growth opportunities
Experience with Circana and platforms preferred
Ability to develop and deliver persuasive customer presentations
Ability to evaluate category and competitive trends
Ability to develop customer and territory strategies
Ability to build customer relationships and influence decisions across retailers, distributors, and internal partners
Ability to analyze sales, category, pricing, and customer data
Experience negotiating pricing, promotions, distribution, and customer programs
Strong written and verbal communication skills
Ability to manage changing customer priorities and business challenges in a fast-paced environment

Benefits

Comp & perks

Top-notch medical coverage
Comprehensive vision and dental plans
401k with match eligibility
24/7 online physician consultations
Virtual mental health resources
Life coaching
Employee community groups
Cash rewards for healthy habits
Fitness reimbursements
Library of on-demand fitness videos
Career advancement opportunities
Internal mobility across brands and business units
Learning and Organizational Development resources
People Manager and leadership training
Webinars and eLearning courses
Company-wide mentorship program
Continuous improvement training
Wonderful Giving company-provided funds for up to three charities
Wonderful Neighbor group service projects
Discretionary bonus may be included